According to data from Hitwise. YouTube is about to overtake the BBC website in terms of UK traffic.
Last week, BBC.co.uk ranked #14 among All Categories of websites with 0.82% of all UK Internet visits compared to YouTube’s #25 ranking with 0.81% of UK Internet visits. The gap between the two websites is closing rapidly. Last week, BBC had a 1.6% lead on YouTube in share of UK visits, down from 37% three months ago and 131% six months ago.
BBC.co.uk has been the #1 ranked Entertainment website each week for the past two years and YouTube has held the #2 position since October 2006.
Share of UK visits to BBC.co.uk continue to grow, up 13% year on year in May, however it is far outpaced by gains from YouTube. YouTube’s share of UK visits were up nearly 7-fold (669%) year on year in May and up 140% in the past six-months.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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