Comments on: Would you like sitelinks for the keyword “loans”? http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/ Internet marketing and search engine optimisation Wed, 01 Sep 2010 12:06:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brad’s 5 Ways To Make Your Post Titles Stand Out In A RSS Reader | Brad Blogging http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-89907 Brad’s 5 Ways To Make Your Post Titles Stand Out In A RSS Reader | Brad Blogging Wed, 24 Dec 2008 21:59:49 +0000 http://www.blogstorm.co.uk/?p=1646#comment-89907 [...] a question in a post title – A great example would be Blogstorm’s “Would you like sitelinks for the keyword “loans”?” in the feed reader. Although it was pure linkbait, it still got my click and made me wonder how [...] [...] a question in a post title – A great example would be Blogstorm’s “Would you like sitelinks for the keyword “loans”?” in the feed reader. Although it was pure linkbait, it still got my click and made me wonder how [...]

]]> By: Rob Platt http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-86837 Rob Platt Tue, 16 Dec 2008 18:56:51 +0000 http://www.blogstorm.co.uk/?p=1646#comment-86837 "Patrick Altoft 11/12/2008 at 11:14 am To be clear, I’m perfectly happy that they are ranking first. MS is the biggest online finance brand in the UK." PHEW. “Patrick Altoft 11/12/2008 at 11:14 am
To be clear, I’m perfectly happy that they are ranking first. MS is the biggest online finance brand in the UK.”

PHEW.

]]> By: Brian Turner http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-86718 Brian Turner Tue, 16 Dec 2008 09:45:20 +0000 http://www.blogstorm.co.uk/?p=1646#comment-86718 I guess it also helps to have an extremely clever and widespread affiliate campaign. I'm easily given the impression the affiliate links they have across print media sites are passing juice which delivers those powerful rankings. Fair game to them on a clever strategy. :) I guess it also helps to have an extremely clever and widespread affiliate campaign. I’m easily given the impression the affiliate links they have across print media sites are passing juice which delivers those powerful rankings. Fair game to them on a clever strategy. :)

]]> By: Andrew http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85365 Andrew Thu, 11 Dec 2008 15:15:26 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85365 Of course, they're ranking high for terms like this because most of their affiliate links 301 redirect into the main page rather than an affiliate URL, with the branding being served via a cookie. All those non-nofollow links from portal and media sites sure add up. Doesn't take much of stretch of the imagination to see them as paid links, but Google clearly don't mind... Of course, they’re ranking high for terms like this because most of their affiliate links 301 redirect into the main page rather than an affiliate URL, with the branding being served via a cookie. All those non-nofollow links from portal and media sites sure add up. Doesn’t take much of stretch of the imagination to see them as paid links, but Google clearly don’t mind…

]]> By: ppcmanchester http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85362 ppcmanchester Thu, 11 Dec 2008 14:51:40 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85362 Agree with all of the above comments. Also for an affiliate it makes sense to blow a lot on PPC just to make sure Google has an incentive to maintain their good organic positions. I know this is going down the conspiracy route, but surely there must be SOME connection. Look at M-expert, they reign back their PPC, and they disappear for "car insurance" all together and now they are number 12 for "credit cards". Agree with all of the above comments. Also for an affiliate it makes sense to blow a lot on PPC just to make sure Google has an incentive to maintain their good organic positions. I know this is going down the conspiracy route, but surely there must be SOME connection. Look at M-expert, they reign back their PPC, and they disappear for “car insurance” all together and now they are number 12 for “credit cards”.

]]> By: Charles http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85333 Charles Thu, 11 Dec 2008 12:55:43 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85333 Also, those sitelinks are intriguing. That's the first time I've seen them for a sub-folder off a domain. It has somehow taken a few pages which are sub-page off "loans" and made them into sitelinks, so they are strictly only relevant to that SERP result. It's a very good result. I have to wonder if those links were manually massaged. Also, those sitelinks are intriguing. That’s the first time I’ve seen them for a sub-folder off a domain. It has somehow taken a few pages which are sub-page off “loans” and made them into sitelinks, so they are strictly only relevant to that SERP result.

It’s a very good result. I have to wonder if those links were manually massaged.

]]> By: Charles http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85332 Charles Thu, 11 Dec 2008 12:53:02 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85332 Of course, for MoneySupermarket it isn't all about revenue. There is also their traffic figures they like to keep bumped up nicely to try and keep themselves at #1. Especially as it looks like they are slipping into #2 position behind Mr Money Saving Expert! Of course, for MoneySupermarket it isn’t all about revenue. There is also their traffic figures they like to keep bumped up nicely to try and keep themselves at #1. Especially as it looks like they are slipping into #2 position behind Mr Money Saving Expert!

]]> By: OnlineMediaLimited http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85306 OnlineMediaLimited Thu, 11 Dec 2008 11:18:32 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85306 Its also to do with the halo affect - everyone knows top positions for PPC AND SEO garners a stronger conversion rate across both. Its also to do with the halo affect – everyone knows top positions for PPC AND SEO garners a stronger conversion rate across both.

]]> By: martaay http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85296 martaay Thu, 11 Dec 2008 10:31:48 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85296 the fact they are bidding for top spots also demonstrates just how much money they make imo as a highly doubt they would be able to afford an unprofitable ppc campaign in the finance sector, don't think anyone could! the fact they are bidding for top spots also demonstrates just how much money they make imo as a highly doubt they would be able to afford an unprofitable ppc campaign in the finance sector, don’t think anyone could!

]]> By: Patrick Altoft http://www.blogstorm.co.uk/would-you-like-sitelinks-for-the-keyword-loans/#comment-85291 Patrick Altoft Thu, 11 Dec 2008 10:14:06 +0000 http://www.blogstorm.co.uk/?p=1646#comment-85291 To be clear, I'm perfectly happy that they are ranking first. MS is the biggest online finance brand in the UK. To be clear, I’m perfectly happy that they are ranking first. MS is the biggest online finance brand in the UK.

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