Wikirank is a new service which displays traffic data for Wikipedia articles in a nice graphical format.
Wikipedia used to get 50% of its traffic from Google, that figure now probably stands at 75%. For some articles it’s easy to see how 95% of traffic could come from Google.
Wikirank allows you to find all the Wikipedia pages in your industry and see exactly how much traffic they get. No longer are you working with Googles search volume estimates trying to predict click through rates – Wikirank lets you see exactly how much traffic a top ranking result might send.
Who would have thought ranking for St Patricks Day would send over half a million visitors in one day? The Google keyword tool wouldn’t be able to predict search volumes for that sort of trending term with any accuracy.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Nice find Patrick! Will give it a whirl…
Great article. Thanks for sharing !!!
“The Wikipedia page for Saint Patrick’s Day was viewed 44,820 times in the last 30 days. ” – odd
I see an identical trend to yours but far lower figures.
What a great tool, it surprises me how other research tools give such varying results. At least this is free and something that can help in decision making process.
Thanks
It’s a great tool but it’s not saying how many people visited a wikipedia page searching with the title’s keyword, eg, St Patricks Day. It’s telling us how much traffic the St Patricks Day page gets. Very different.
Any wikipedia page will get visitors for searchers using a lot more words than the keywords in its title, eg St Patricks Day. Many thousands more. And many more than our sites’ ‘normal’ pages because wikipedia pages are packed with keywords that are similar and related to the main keyword. And it will do better for these other keywords than our pages because of the depth, breadth and quality of wikipedia pages’ inbound links.
So i don’t think it’s an accurate keyword research tool.
Great tool ..
Thanks for sharing this info.
Will take a close look on this Tool.
I agree with Mark, that number will be inflated and should be just a percentage of the total views. Just think of all the traffic views it gets from just other sites linking to it??
Nonetheless … if it ranks #1 for keyword X, it is a useful tool and can give you some insight, thanks for the tip.
Another Wikipedia tool that does the same thing but not as pretty is http://stats.grok.se. I use this tool regularly for the very reasons you mention.
Didn’t know about Wikirank. Will add it to my list. Thanks!
A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their monthly relative search volumes.
Hi Patrick,
Im currently doing some research into how best to use this data to estimate UK traffic,
Im trying to find out out of the 70% of traffic refferred by Google what percentage is google.co.uk. Also the data records pageviews, which means internal visits are recorded as well which, can skew the results based on the popularity of linked page.
-My question is does anybody have an average interal link traffic referal?
I dont know why,but my search keyword gets only 2 search results in wordtracker
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