Comments on: Why I will never trust Yahoo search results

By: The Masked Millionaire

The Masked Millionaire — Fri, 23 May 2008 22:04:58 +0000

And Microsoft wants Yahoo’s search??

By: Jeremy Luebke

Jeremy Luebke — Fri, 23 May 2008 19:55:05 +0000

Those sites are not part of paid inclusion. There are ways to tell definitively.

Also paid inclusion does not guarantee ranking. I know because I use it. It does a few things. First, it basically makes your domain trusted or gives it authority which is a huge part of the Yahoo algo. They then allow you to specify what a page is about.

After that, there is a LOT better chance to rank on the 1st page for what you want, but if your terms are really competitive, you are still going to need a very strong domain and SEO to rank. I see some participants that rank for only longtail terms.

Also, it costs us a lot more that $0.15

By: PPCblogger

PPCblogger — Fri, 23 May 2008 16:07:29 +0000

Only T-Mobile is SSP from those results.

If you run a search for ‘car rentals’ 5 out of the top 10 are SSP. Yahoo have been promoting to certain verticals quite hard.

SSP isn’t all that anyway, this is prob hand jobs.

By: Patrick Altoft

Patrick Altoft — Fri, 23 May 2008 14:07:20 +0000

Yes, Yahoo is suitably secretive about it but a few people know it exists. Google could NEVER get away with this.

By: David Mullings

David Mullings — Fri, 23 May 2008 14:05:56 +0000

Yahoo Paid Inclusion – where you submit an xml file where you control the title, description and url and the result appears to be “natural” instead of “sponsored” does exist.

That is definitely a reason not to trust Yahoo results. Advertisements should be obvious to users. Yahoo PI simply cons users into thinking a result is natural so that they are more likely to click on it, thereby earning more money for Yahoo.

I don’t think users would like that if they found out.

By: sean

sean — Fri, 23 May 2008 13:59:01 +0000

Patrick, I assume you know that yahoo offers a service which allows you to appear in the natural results for about 15p per click (depends on industry)