A new service that allows bloggers to sell links in their blogrolls has arrived today. It might have arrived a while ago but John Chow mentioned it today so it suddenly has the attention of the blogosphere.
There are several problems with buying blogrolls links, the first is the fact it is incredibly shortsighted. If you have to buy your way onto somebodys blogroll doesn’t that say something about the quality of your site? Perhaps investing the time into creating a site that can get blogroll links on it’s own merit would be a better idea.
Also if you are thinking that commercial sites can hide their links away in blogrolls and not get caught then you don’t give Google enough credit. It is quite easy to see that a link in a blogroll with any anchor text other than the name of the website is unnatural. In fact if I was Google I would devalue the anchor text of all blogroll links and just count the PageRank of the link anyway.
Finally do you really want to have your blog publicly listed as a link seller?
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