For anybody interested in news sites the interactive graphic below is an interesting breakdown and shows just how powerful some of the social news sites are. The Drudge Report especially sends a huge amount of traffic as does the BBC at nearly 2m per month.
Interestingly the BBC has committed to increasing the traffic they send to other sites:
BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least double the current rate of ‘click-throughs’ to external sites.
Adding links to content is a time consuming business so we’ve contacted the BBC with an offer for some of our SEO team to help placing these links but we have yet to hear back from them.
In other news, Chitika has found that the most common search phrase length is 3 keywords. This is not to be confused with long tail SEO which is about search volume rather than phrase length.
To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13th and 19th. Within the sample, 10,710,579 impressions – some 26% of all search traffic – came from three-word searches. The next top word counts were two-word (19%), four-word (17%), and finally one-word (14%). Any query beyond five words will see dramatically lower traffic, throwing into perspective just how fragmented traffic from long queries really is.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 13 comments… read them below or add one }
It´s a surprise for me, the traffic it´s more from Google…. Increible
Hmm… I disagree, in my opinion, it's just what we really should expect since Google holds a tight grip at the search engine industry…
The best SEO technique in one sentence: Great content and great links! Google does the rest…
Very interesting post!
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It´s a surprise for me, the traffic it´s more from Google…. Increible
That's actually surprising, I would have thought direct would have been bigger. I go to BBC website directly.
I think nothing beats news sites now days.
Fresh updated News is becoming part of all internet surfers.
Sites that dominate a key phrase consisting of three words tend to dominate the same set of keywords rearranged in any order or added to other descriptive words (bringing the keyword total of the phrase to four, five, etc.). Just a trend that we've taken note of.
Thanks for the interesting blog post.
Very surprised Google is so much, would have though direct traffic would have nailed it.
Interesting comment Timeless Wealth, however I have a lot of examples that go against what your saying.
Patrick,
Always interesting to see how the Internet is driving the media, and Google is no doubt a key player. These social news sites are undoubtedly powerful, and their online success can be attributed to their great content and links.
Interesting to note that people don't just go to the main site any more–search engines like Google are dictating the top tier news sources. Just emphasizes the importance of creating great content.
-Chelsea Langevin
yes google its the best traffic tool
Yes I always get most of the traffic from google even being a brand the reason is most of the long tail keywords drive tons of traffic to my brand site and that's the reason why being a brand site i got tons of traffic from google only.
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