Danny confirmed what we all expected yesterday – selling links can reduce your PR, reduce your rankings and stop you ranking for your own name.
I had expected that the next PR update would see sites like John Chow.com and the penalised web directories given PR 0 so that they couldn’t carry on selling links. Instead Google seems to be reducing their PR by one or two points.
How is this going to help matters?
As I see it the only way Google can stop link selling is to remove the PR from sites that blatantly sell links. Stopping a site ranking isn’t going to have any effect because most people don’t check the rankings of a site before they buy a link.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 2 comments… read them below or add one }
It is pretty rediculous I agree, not sure what there motive behind this one was.
most of link buyers buy link from sites with good pr – no pr no link sale dot
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