Search engine optimisation from Blogstorm

First 6 website reviews

by Patrick Altoft on June 28, 2007

Website ReviewsHere are the first 6 website reviews. They are intended to be my first thoughts on how to improve the site and didn’t take long to write, if they seem harsh I apologise but with lots of sites it is hard to go into too much detail.

If you have any questions please post in the comments. To get your site reviewed visit the website reviews page.

Review of legitimate-work-home-guide.com

The first thing I noticed was that the site needs a common layout. Some pages look different to others. This helps build up peoples trust of the site.

Also the work at home niche is so packed with sites of a similar feel that to stand out I think you have to really go with a nice layout to appear legitimate. I would move to Wordpress and one of these themes.

I would remove the links to Go Articles as well as the link partners in the footer. Also remove the stats links at the bottom.

You would do well to move the blog to your own domain under either the blogger hosted program or on Wordpress. Sites that are mainly blogs will be able to build far more natural links than commercial sites. Once you get links & rankings you can flip the site and make it more commercial.

If you struggle to get people to link to you then you might want to find a better domain name without the hyphens.

From the affiliate marketing side you should pass your affiliate links through redirects so they don’t look like affiliate links. Also when you get a new design try hiding some affiliate links in the navigation sections.

Review of stucknut.com/sports

Firstly, why does your homepage link pass through Alexa? This might harm the flow of PR through the site.

Optimising a forum to gain more traffic is hard, make sure you follow this guide and also remove session id’s from your pages when Google visits.

Forums are great for long tail traffic once you have loads of posts. The key to getting long tail traffic is to have enough PageRank spread around your forum so submitting to some quality directories in your niche and getting some deep links will work wonders.

Monetising a forum is hard so you might do well to turn the front page into a blog where you can stick some affiliate links in the navigation and add some sports product reviews every so often. This will also give you some good content to attract links.

Review of 877youkeep.com

Rankings are very good, clearly an authority site. I would focus on the design to increase the number of leads. Not sure what the level of long tail traffic is without seeing the logs but that would be a good area to concentrate on as well.

Making the site wider & shorter will increase sales. Try to break up the blocks of text on the homepage a bit. The key is to test, keep modifying the page to see what works.

Move the blog onto the main domain using the hosted blogger program. Start writing articles like these on the blog and you might get some nice natural links.

Also visit all the results from this search and make sure all the titles and snippets are perfect. 64 pages are broken. Alter the meta description tags on pages like this to be more appealing to humans.

Review of onlinemarketingbusinessopportunity.net

I would create a logo for the top left of your site (we are writing a tutorial about creating logos next week) and make it a link to your homepage. Also you might want to use Wordpress and one of these templates. As well as a blog platform Wordpress is a really good CMS thanks to the sheer number of free themes and plugins available.

If you can add a blog and build up some credibility you will start to attract natural links and citations. Until you start getting lots of search traffic it will be hard to monetize your site with affiliate programs.

Really you should consider trying to find a shorter domain and 301 redirecting the old one too it. To get natural links you need to appear to be a legitimate business or an authority site and your domain is just too long for this.

Review of ebizaffiliates.com

This site has quite a few affiliate links so you would get more clicks if you disguised the links and passed them through redirects such as yoursite.com/product.php

I prefer sites that sit in the center of the page but I guess it’s a personal preference. What does anybody else think?

Google doesn’t know about many mentions of your site so you probably need to focus on the marketing rather than making money straight out of the gate. The key is to see which affiliate links are making you the most money and put those in the best positions possible. Experiment with blending the links into your navigation and making them stand out in your content to see what works.

Review of diet-meals-recipes.com

I love the way you are using bright pictures on your blog, nice job. Maybe you could remove the blogger bar from the top of the page? The images have no alt text and don’t have keywords in the filenames so you are missing out on traffic from Google Images, check this guide for more details on fixing this.

The best way to monetize a recipe site is probably books and cooking equipment affiliate programs. Try Auction Ads and the Amazon affiliate program and do some product reviews with affiliate links in.

Make sure you are commenting on other blogs and emailing bloggers to make relationships. Try link bait articles such as “Top 10 meals to make you lose weight” or even trying to make variations of recipes seen on TV so you can catch search traffic when people are looking for them.

If you see a cool recipe on TV start an Adwords campaign to target it. Also write posts explaining how readers can sign up to your RSS feed or email subscription as readers might not be as web savvy as tech blog readers.

Review of Whitby Cottages

As with any local business you can get good links by mentioning the other local businesses. I would create a directory of restaurants and local attractions and make good use of the Google maps you have.

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{ 4 comments… read them below or add one }

1 Herman 29/06/2007 at 5:30 am

Thanks Patrick I really needed this. Patrick you said to remove the go articles section which I will just wanted to know how do I put a RSS feed on my site.

I sure will make the changes asap.

Herman

2 Patrick Altoft 29/06/2007 at 7:57 am

Herman, if you move over to Wordpress you will have an RSS feed automatically.

3 Steve 11/07/2007 at 1:07 am

good stuff. the alexa link i think you are referring to is the top left image, which links to the forum, goes through alexa. i did that because most people stay in the forum and use that image to refresh the screen. im trying to keep my alexa rating as low as possible. great tips about using the robots.txt to weed out the bad pages. i reworked some code to eliminate the phpsessid’s, so i added a /*PHPSESSID to my robot file so google will drop them. i will go through and add more entries to the robot file to kill profiles, search, and other useless pages. thanks again.

4 Brian 24/07/2007 at 12:36 am

Thanks a lot for the review Patrick!

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