Thanks Google, I’m going to build a web directory
Four weeks ago if somebody had told me I would even think about building a web directory they would have been kicked out of my office.
The industry was overwhelmed with thousands of almost identical sites, the only difference being some had “authority” and a high PR that only comes from years of promotion. These trusted directories were the market leaders and nobody in their right mind would want to try and compete, even with a large budget and 18 months to spare.
Google intervenes
Today the market leaders are pretty much all penalized with some no doubt on the way to PR0 at the next update. Some might think this is the end for the industry but I reckon its a fantastic opportunity for me and anybody else with the resources to create a new directory.
Imagine if all the market leaders in your niche disappeared overnight. How much money would you make?
Over the next few months I’m going to build a directory according to the Google guidelines, its going to be one of the best in the world.
Features
- I won’t buy ANY links
- I won’t exchange ANY links
- It won’t list ANY other directories
- None of the backlinks will come from directories
- Nobody will be able to buy a link in the directory (we will charge for a review)
Watch this space.
Post category: Marketing Tweet
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
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Good luck! I’ll be interested to see how it turns out.
Great way to look at the current directory situation! Best of luck!
Although I wonder if any current directory owners will start over and use this same plan, to hedge their bets?
Great idea and good to set yourself the rules you’ve mentioned in your post.
I like to add a few for you:
- Don’t do sidewide links
- Don’t go for a general topic directory. Head for niche and stay on top of your topic.
- Create articles within the category topic and link to other similer authority websites.
- Don’t build too many category topics at once, build as the directory goes.
- Name your website a guide or similar word of choice, but not directory.
I’m currently creating a similar guide as in your post. Slowly, slowly getting there. I believe creating such a guide will take a at least a year. Well that’s what I’m giving it.
Good luck.
Do you know when this is going to happen? It could be next week, next month or next year. Might be alot of effort to put into something that you have no idea when it will happen
Seems like your following my feet steps
yeah, it is a good news that most of leaders drop to pr zero and we have the chance to compete with others.
Did you build that directory?