Warning- The strategy below might be risky.
Zoe asked a question this week about the best way to remove old link exchange pages. I responded on Twitter but wanted to post about it as well.
It’s well known that having loads of links pages on your website isn’t a good idea. One links page with 20 links is fine, 10 links pages all with 100 links will probably do more harm than good.
If you have been given a penalty in Google then deleting all these links pages is the first thing you need to do. But what if your site is ranking well but you want to get rid of the pages before Google gives you a penalty? Surely if you remove the pages everybody will stop linking to you and your rankings will fall?
The key is to find a way of silently removing your links pages, without alerting all your link partners to the fact that their link has gone.
My solution is to make use of the X-Robots HTTP header that Googlebot is now supporting. This allows you to add the noindex meta information to a page server side so that visitors can’t see any traces in your robots.txt or your source code.
header(’X-Robots-Tag: noindex, nofollow’, true);
This will remove your links pages from Google and probably won’t alert your link partners.
You might also like to cloak the X-Robots tag so that it only appears to Googlebot – you don’t want people to be able to run a header checker and see your sneaky plan.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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{ 14 comments… read them below or add one }
Ok, that’s pretty darn unethical..
Find me on Twitter
Without a doubt it’s totally unethical.
More comments from Patrick AltoftSneaky..
Cheers Patrick, always wondered how to go around this.
Patrick, you’re smart but a stupid fuck at the same time
(and I’ve been doing this on some sites ever since I wrote the post you linked to 
)
But this is why you’re stupid: don’t noindex the freaking page! People will see that it’s not indexed and start bitching. Just
index, nofollowit!Still love you though
Lovely, Now I need to cloak myself as Googlebot now.
Wouldn’t your link partners work out that the pages which link to their website are no longer indexed, let alone displaying toolbar PageRank?
@Craig if the cloaking is done well you won’t be able to
@Tim that’s what I said as well, but Patrick hadn’t moderated my comment yet
Pretty darn interesting indeed. Thanks for sharing Patrick
@Tim I would say about 5-10% of webmasters may notice, who cares? You’re still benefiting from the hundreds of other people you have conned.
Reinventing the wheel only 1year and some later
Check out my post.
Damn, good idea, i just thought about smth like that, because banning directories thru robots.txt is easy detectable.
Craig: “Lovely, Now I need to cloak myself as Googlebot now.”
Make sure you also come from the Googlebot IP address, in case the pages use that instead of User Agent.
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