Search engine optimisation from Blogstorm

Why you need stunning images on your blog posts

by Patrick Altoft on June 27, 2007

FlowerThe blogosphere today is so competitive that most bloggers don’t stand a chance. To give yourself the best shot of success you need to make your posts stand out from the crowd. Your content needs to be remarkable and, most importantly, linkable.

It’s no secret that blogs like Engadget and Gizmodo get the most links to their posts. In fact Engadget averages 2348 links to each single post. Their reporting isn’t that much better than everybody else so what do they do that other sites don’t?

One answer is in the quality and originality of their images. Engadget has a team of talented writers and people who can produce cool images within minutes of a new story breaking. The images are not just good pictures of a particular gadget they are original, never seen before images that other bloggers can use on their posts.

If you are the source of a breaking news story you will get far more exposure and links if you can find a unique image to add to the story, if a larger site is looking for stories they are far more likely to choose a site with a stunning image than a boring, text only blog post.

What if my topic doesn’t need images

Every topic needs images to illustrate certain points. Whether you are trying to post about website bounce rates or how Google crawls websites, images can work wonders to make your blog appear remarkable.

Long term traffic

Including a stunning image in every blog post brings benefits long after the post sunk into your archives. Having thousands of images on a site will bring a huge amount of traffic from Google Images which you can hopefully leverage to your advantage.

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Links Roundup - January 15th 2006
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{ 5 comments… read them below or add one }

1 Lorraine 30/06/2007 at 4:58 pm

Any suggestions on getting free images?

I often link videos from youtube.com etc for images (and content!) — but haven’t found great photo sites.

Thank you!

2 Patrick Altoft 30/06/2007 at 6:04 pm

I sometimes use Google Images to get decent pictures.

As long as you credit the source with a link it is usually acceptable to use these.

Otherwise try searching Google for “free images”.

3 amos 20/07/2007 at 3:33 am

I use sxc.hu
The best photo site, IMHO.

4 Matt Arnold 04/09/2007 at 4:48 pm

Hmm, yes this is a really good idea. My next blog entry was going to be pure text, but I will try your suggested technique and add an image to strengthen the message or something?

I don’t really know of any freely available image banks, but for cheap quality images I use istock photo.

5 Rizwan 16/01/2008 at 1:10 am

For non-product related blogs where photos aren’t really applicable, I find the easiest way to include more images, colour and vibrancy to your posts is to use linked screenshots instead of text links when referring to other sites on the web - here’s an example: http://urbansurvivalproject.blogspot.com/2008/01/cooling-down-with-little-something.html

Or better still, if you can find time, try and convey your thoughts and ideas using simple diagrams and visuals. I find Powerpoint pretty good for this because of the auto colour formatting options it provides. Visio is also worth considering for more complex stuff. Plenty of examples at our blog if you’re interested. Just click the link.

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