UK Sites Dominate Digg

by Patrick Altoft on / 7 responses

Data has emerged from Hitwise showing the sites that receive the most traffic from Digg.

Despite Digg users being mainly US based, UK websites take up 3 of the top 5 places.

The Telegraph is in second place with a 1.39% share, way ahead of the Daily Mail in 3rd. Hitwise argue that the reason for the Telegraphs rise is a Digg widget but to me the answer is simple.

The top sites are catering for Digg users, publishing the news earlier and doing everything better than the rest.

Digg traffic

Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.

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Comments

Read the 6 comments below, or add your own!

February 12, 2009 at 1:51pm

I wonder how much this section has to do with the Telegraph’s digg success.

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February 12, 2009 at 2:28pm

That kind of unusual news items do probably appeal more to the diggers out there, but I do wonder how much difference it makes having a large Digg widget on your site – I only have the small Sociable plugin icons right now, so I doubt they get used that much.

I personally am more inclined to Digg an already submitted story if there is a widget there on the page instead of trying to submit/digg through the Digg.com website.

On that note, perhaps I should re-instate the Digg This plugin.

Reply

February 12, 2009 at 2:49pm

As someone who spends a lot of time on news sites, I take issue with this analysis – at least in part. The Telegraph is the only one of the nationals to use a Digg widget, and it’s a neat set-up: if you’re signed into Digg, the widget pops up all over the shop; if you aren’t, you don’t see it. It couldn’t be easier to digg via telegraph.co.uk. Sure, there’s a “digg it” button on the Daily Mail site too – but it’s far less prominent.

At a time when reporting teams are being slashed to the bone and journalists are spending increasing amounts of time behind their desks, regurgitating stories from the wires – and from one another – the Telegraph breaks relatively few of its digg-friendly stories. So it isn’t about publishing the news earlier, IMO.

Telegraph is doing everything else better than the rest, though!

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February 12, 2009 at 8:57pm

Is there a way to analyse the kind of stories from the UK that are getting the diggs just to assess the shift in culture if any

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February 25, 2009 at 8:40pm

The interesting thing is that although the Telegraph uses its Digg widget to top the newspaper Digg list, the Times tops the StumbleUpon list for newspapers – without having a StumbleUpon icon on its pages.

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August 20, 2010 at 8:51am

Hi friends,

Please help me…!

Why digg is not crawling my site?? So much of data i have submitted but still google not crawling my data from digg.

Thanks

Reply

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