Welcome to BlogStorm, the UK's most popular SEO & online marketing blog.
BlogStorm is written by Patrick Altoft, managing partner at Branded3, a Leeds based digital agency specialising in search engine optimisation, online marketing & web development.
by Patrick Altoft on October 6, 2008
According to multiple reports in the UK newspapers today Pizza Hut is changing its name to Pasta Hut. The Pasta Hut website has a poll which allows users to vote on the name change which is strange given the fact it’s already going ahead.
A number of people are already suggesting it’s a hoax but would the FT.com have fallen for a hoax like this?
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by Patrick Altoft on October 6, 2008
by Patrick Altoft on October 6, 2008
Ask is about to unveil a new redesign today (UK users need to wait until the 20th to see it) and is promising improved search technology as well as faster and more relevant results.
Apparently Ask is more often used by people asking questions, for example “where can I buy car insurance” while the typical Google user just searches for “car insurance”.

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by Patrick Altoft on October 4, 2008
This month we are launching a new blog about organic OLED TV’s.
If that sort of thing interests you or you want to see whether we can get any readers then please go subscribe.
by Patrick Altoft on October 3, 2008
Everybody’s favourite link analysis tool Yahoo Site Explorer has a new look today.

Yahoo should be congratulated and praised for not only making this tool available but spending time to update it as well.
by Patrick Altoft on October 2, 2008
MSN appears to have made a bold move and removed the ability to view more than one page of search results for high value keywords. They are clearly confident that a searcher will either find the right result on page one, click on a sponsored link or revise their search.
This is actually a very clever move by MSN - sponsored links on page one are far more lucrative than sponsored links on page two. My guess is that this adds up to more ad clicks and higher CPC’s.
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by Patrick Altoft on October 2, 2008
by Patrick Altoft on October 2, 2008
BankRate.com has acquired the bankaholic.com blog for $15 million according to recent reports.
Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months.
Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time. BankRate, of course, is exposed to some of the nastier aspects of the economy, though it’s held up fairly well and continued to grow.
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by Patrick Altoft on October 2, 2008
by Patrick Altoft on September 30, 2008
John Wanamaker, a US department store merchant, once came up with the most famous advertising quote of all time:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
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