Search engine optimisation from Blogstorm

Welcome to BlogStorm, the UK's most popular SEO & online marketing blog.

BlogStorm is written by Patrick Altoft, managing partner at Branded3, a Leeds based digital agency specialising in search engine optimisation, online marketing & web development.

Why is Google so coy about links?

by Patrick Altoft on October 10, 2008

Ask any decent SEO consultant what the secret to ranking highly on Google is and they will say “Get lots and lots of quality, relevant links to your site. Ideally with keywords in the anchor text”. Sure you need to have your site optimised as well but even the most optimised site won’t rank in a moderately competitive niche without links.
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Need a new job? Here are 6 of the best

by Patrick Altoft on October 10, 2008

BlogStorm Jobs has been quietly growing into the best place to get a new job in the online marketing industry.

Here are some of the best from the last couple of weeks.

Subscribe to the jobs RSS feed.

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Top Bloggers Get Paid Just $25 Per Post

by Patrick Altoft on October 10, 2008

Read Write Web has carried out a survey asking “20 top-tier tech bloggers” what they get paid per post.
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Mitesh Patel from Lenstore on how SEO agencies can do better

by Patrick Altoft on October 9, 2008

Yesterday e-consultancy featured an interview with Mitesh Patel from Lenstore Contact Lenses discussing how they are marketing their business.
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Legal issues of calling people SEO spammers

by Patrick Altoft on October 9, 2008

Fresh Egg has published a blog post today calling out a company which appears to be in direct competition with one of their clients.

The blog post accuses the company of “spamming” and the industry of using “abysmal black hat techniques”.
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Twitter isn’t selling links

by Patrick Altoft on October 9, 2008

Darren Rowse has a post calling Twitter out for “selling links” today and suggests they might be at risk of a Google penalty.
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Why Google AdWords Is Frustrating

by Patrick Altoft on October 8, 2008

Below is a graph showing Google AdWords traffic to a clients site recently. Notice how the traffic dropped to a tenth of its normal value for about 10 days and then rose up to twice it’s normal value?

During the entire course of these traffic fluctuations not one change was made to the campaign. It’s all due to Google fiddling around with quality scores.

How is the average person supposed to understand why their sales have dropped?

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Why UK Blog Networks Are Really Failing

by Patrick Altoft on October 8, 2008

In August TechCrunch UK published a post discussing why blog publishing is “failing” in the UK. Below are my somewhat belated thoughts on the issue, you can read more in a BBC interview I did recently.

UK Blogs
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Geolocation - Improving Navigation for Web Users Worldwide

by Patrick Altoft on October 7, 2008

This is a guest post by Quova, geolocation experts. Click here for a 16 page whitepaper relating to the research they have carried out in this area.

Right now, there are more than 1.2 billion Internet users around the world, most of which speak a language other than English and most live outside of the United States. In a multilingual world, the odds are that Web users will get lost in the online space as it can be hard to control how people arrive at a Web site and ensure that, once they’ve arrived, they easily find where they need to go.


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Top 7 Reasons Dave Naylor Should Buy Me Dinner

by Patrick Altoft on October 7, 2008

Dave Naylor SEO is holding a “buy somebody dinner at a4uexpo next week” contest and this is my entry.
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