One of the common questions asked following my posts about Google Analytics was “How can I track the traffic to external links without adding the onClick code to each and every link?”
With a bit of searching I found a script that you can place in the header file at the top of each of your pages (you might need to edit the templates if you run Wordpress). The script tracks clicks to external links and reports them in Google Analytics. You need to filter the results in the “Top Content” tab to show page views for “outgoinglink” to get the pages to show.
Let me know how it works out for you.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Good stuff. Just a heads up for Wordpress users that the plugin Ultimate Google Analytics also tracks outgoing links as part of its functionality. I wonder how different the actual code implementation is?
Thanks Robert. Here is the link:
Ultimate Google Analytics
I put my code in the sidebar since every page calls the sidebar, except for the actual ‘pages’ posts.
Thanks. very useful
I have placed this script before closing head tag. But I was not able to find outbound link report.
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