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	<title>Comments on: Top retailers by conversion rate</title>
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	<link>http://www.blogstorm.co.uk/top-retailers-by-conversion-rate/</link>
	<description>Internet marketing and search engine optimisation</description>
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		<title>By: MOGmartin</title>
		<link>http://www.blogstorm.co.uk/top-retailers-by-conversion-rate/#comment-161549</link>
		<dc:creator>MOGmartin</dc:creator>
		<pubDate>Fri, 10 Jul 2009 12:26:40 +0000</pubDate>
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		<description>Its also highly dependant on the total yield of unbranded vs branded search...</description>
		<content:encoded><![CDATA[<p>Its also highly dependant on the total yield of unbranded vs branded search&#8230;</p>
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		<title>By: Jeff Moriarty</title>
		<link>http://www.blogstorm.co.uk/top-retailers-by-conversion-rate/#comment-161012</link>
		<dc:creator>Jeff Moriarty</dc:creator>
		<pubDate>Wed, 08 Jul 2009 20:08:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogstorm.co.uk/?p=2648#comment-161012</guid>
		<description>They need to list the non-branded and branded conversion rates. A lot of these companies are well known brands...and if people search for ProFlowers, go to the site, they have a very high chance of converting. But the people looking for &quot;flowers&quot; for example, I would wager some cash on those conversion rates being no where near what is listed.

So take these percentages with a grain of salt...because they are not actually telling the conversion rates of the different terms, the percentages can be wildly different.</description>
		<content:encoded><![CDATA[<p>They need to list the non-branded and branded conversion rates. A lot of these companies are well known brands&#8230;and if people search for ProFlowers, go to the site, they have a very high chance of converting. But the people looking for &#8220;flowers&#8221; for example, I would wager some cash on those conversion rates being no where near what is listed.</p>
<p>So take these percentages with a grain of salt&#8230;because they are not actually telling the conversion rates of the different terms, the percentages can be wildly different.</p>
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