Top retailers by conversion rate

by Patrick Altoft on July 8, 2009 / 2 responses

How would you like a 38.6% conversion rate? Well that’s what ProFlowers has managed for May 2009 according Grokdotcom and Nielson Panel data.

Here are the top 10 converting websites for May 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 38.6
2.Â Office Depot 28.0
3. Online Retail Total 25.6
4.Â Vitacost.com 25.0
5.Â Quixtar 23.4
6.Â Blair 23.4
7.Â Roamans22.6
8.Â 1800Flowers 20.5
9.Â Woman Within19.6
10.Â Spiegel 18.20
*Source: Nielsen Online / Marketing Charts

Post category: Conversion Rate Optimisation Tweet

Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.

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Comments

Read the 2 comments below, or add your own!

Jeff Moriarty

July 8, 2009 at 9:08pm

They need to list the non-branded and branded conversion rates. A lot of these companies are well known brands…and if people search for ProFlowers, go to the site, they have a very high chance of converting. But the people looking for “flowers” for example, I would wager some cash on those conversion rates being no where near what is listed.

So take these percentages with a grain of salt…because they are not actually telling the conversion rates of the different terms, the percentages can be wildly different.