TinyURL was down for some time this morning and has come back with an interesting new feature - custom urls.
This means that rather than users seeing something like http://tinyurl.com/2ta28v you see tinyurl.com/blogstorm.
This could cause a few issues for sites that fail to register their alias, already if you try to open tinyurl.com/seo it sends you to an exe file. What would happen if tinyurl.com/your-brand sent visitors to a phishing site?
It seems that tinyurl.com/techcrunch points to http://techmeme.com/ which is amusing.
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