One of the best ways to gather intelligence about websites is to see how much click traffic they send to the YouTube videos they embed.
The stats for this video are particularly telling – Engadget, the worlds biggest gadget blog with over 1 million RSS readers, has sent 800 visitors. The Times meanwhile has sent 75,000 visitors.
Next time you see a popular video have a look and see where the traffic is coming from, then get your site featured in the same place.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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“Next time you see a post from Blogstorm.co.uk, don’t believe it right away”
When I click on the video embedded in the post at Engadget, I’m taken to another video:.
http://www.youtube.com/watch?v=4PRfVKzuUJ4 (blogpost Engadget)
http://www.youtube.com/watch?v=sOSk9TW7z-4 (your example, linked by the Times)
The 800 clicks from Engadget are probably from people that clicked to it when they viewed related video’s.
BTW: visitors from Engadget: 34,997.
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Ooops. Good catch.
More comments from Patrick AltoftCould you please fix my link in my previous comment
There has to be an extra “n” in the URL, thanks!
My first thoughts were “oooh good spot” but also this might say something about Engadget’s users watching the embedded version, rather than clicking through.
The principle is a good one, though Patrick.
This shows how interested are Engadget’s readers, in comparison with TheTimes, because I’m sure the times doesn’t have 10 times more traffic than Engadget.
You know I forgot to bookmark this post when I first read it and then couldn’t find it by Googling. I had to retrace all my steps.
Strange and ironic, given the subject of this blog.
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