One of the best ways to gather intelligence about websites is to see how much click traffic they send to the YouTube videos they embed.
The stats for this video are particularly telling – Engadget, the worlds biggest gadget blog with over 1 million RSS readers, has sent 800 visitors. The Times meanwhile has sent 75,000 visitors.
Next time you see a popular video have a look and see where the traffic is coming from, then get your site featured in the same place.
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