The Telegraph does an SEO audit of The Queens website

by Patrick Altoft on / 2 responses

Wow, that’s a title I never thought I would write.

It’s true though, Julian Sambles is Head of Audience at The Telegraph and fresh from his Digg success has decided to help The Queen out with a few SEO problems.

I was honoured to be asked by colleagues to review the British Royal Family’s and the Queen’s new website and how well it would perform on Search Engines. As approximately 80pc of search traffic is through Google, I looked primarily at how the site www.royal.gov.uk performs in this Search Engine. I would have expected a site of this importance to feature the best practices for Search Engine Optimisation as this is a key entry point of traffic to the site. Unfortunately, this is not the case.

I wonder if she will read it and wonder what SEO is?

Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.

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Comments

Read the 2 comments below, or add your own!

February 13, 2009 at 12:50am

never mind the queen

How many Telegraph reader are going to understand the concept of what Julian is saying

Reply

Adi
February 13, 2009 at 7:07am

You’ve got to hand it to the Telegraph, they’ve gone into web 2.0 much better than pretty much any other British newspaper.

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