Comments on: The search strategy behind Compare the Meerkat http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/ Internet marketing and search engine optimisation Wed, 01 Sep 2010 12:06:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Olliron http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-217839 Olliron Sat, 06 Feb 2010 11:37:35 +0000 http://www.blogstorm.co.uk/?p=2824#comment-217839 Great help for a peice of English coursework media topic; moving-picture advertising. Provided me with some good points to present on why this ad is so effective. Thanks! Great help for a peice of English coursework media topic; moving-picture advertising. Provided me with some good points to present on why this ad is so effective.
Thanks!

]]> By: Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-201312 Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas Fri, 04 Dec 2009 13:59:59 +0000 http://www.blogstorm.co.uk/?p=2824#comment-201312 [...] The search strategy behind Compare the Meerkat – Blogstorm – Sep ‘09 [...] [...] The search strategy behind Compare the Meerkat – Blogstorm – Sep ‘09 [...]

]]> By: » 35 Top Blog Posts on SEO / Search / PPC / Analytics Spotlight Ideas http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-194385 » 35 Top Blog Posts on SEO / Search / PPC / Analytics Spotlight Ideas Sat, 14 Nov 2009 16:50:35 +0000 http://www.blogstorm.co.uk/?p=2824#comment-194385 [...] The search strategy behind Compare the Meerkat – Blogstorm – Sep ‘09 [...] [...] The search strategy behind Compare the Meerkat – Blogstorm – Sep ‘09 [...]

]]> By: Gray Dudek http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-187458 Gray Dudek Sat, 24 Oct 2009 22:44:10 +0000 http://www.blogstorm.co.uk/?p=2824#comment-187458 I really enjoyed reading all the comments about the article around Compare the Meerkat but nobody seemed to overtly mention that the campaign was simply created for TV, then transcribed online due to the success and was built soley for brand awareness. Of course leads were required but the awareness on Compare the Market was the main brief. So did it work? Someone mentioned loads of Twitter followers and also Facebook fans but did this actually turn into chatter and therefore sales. The answer is yes! So the campaign is brilliant. I have written a short case study around the campaign with some good social measurements within if anyone is interested in taking a look at the true social halo effect Compare the Meerkat had on CompareTheMarket.com http://www.graydudek.co.uk/2009/10/compare-the-meerkat-market-case-study/ I really enjoyed reading all the comments about the article around Compare the Meerkat but nobody seemed to overtly mention that the campaign was simply created for TV, then transcribed online due to the success and was built soley for brand awareness. Of course leads were required but the awareness on Compare the Market was the main brief. So did it work? Someone mentioned loads of Twitter followers and also Facebook fans but did this actually turn into chatter and therefore sales.
The answer is yes! So the campaign is brilliant. I have written a short case study around the campaign with some good social measurements within if anyone is interested in taking a look at the true social halo effect Compare the Meerkat had on CompareTheMarket.com

http://www.graydudek.co.uk/2009/10/compare-the-meerkat-market-case-study/

]]> By: qaq http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-180995 qaq Tue, 29 Sep 2009 09:02:04 +0000 http://www.blogstorm.co.uk/?p=2824#comment-180995 I didn't think for a minute that there is AdWord aspect to the advert. clever stuff. I didn’t think for a minute that there is AdWord aspect to the advert. clever stuff.

]]> By: Stephen_Webb http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-179274 Stephen_Webb Tue, 22 Sep 2009 08:37:22 +0000 http://www.blogstorm.co.uk/?p=2824#comment-179274 An interesting insight into the thinking behind one of todays major advertisement campaigns. There are so many TV ad’s for identical products these days that it seems essential that to get your message through you need an alternative take on the traditional advert. I found the whole “Compare The Meerkat” campaign quite odd at first, but the usage of the meerkat character and just it’s whole alternative take on a car comparison site advert really did make it stick in your mind – the main goal of course! It’s interesting to note the low cost per click charges aspect here too, a great way to get around mounting online costs! With the undeniable success of this campaign I wonder if we’ll be seeing more of a similar style soon – it will certainly be interesting to see what similar words marketing company’s can come up with to promote products in future campaigns. An interesting insight into the thinking behind one of todays major advertisement campaigns. There are so many TV ad’s for identical products these days that it seems essential that to get your message through you need an alternative take on the traditional advert.

I found the whole “Compare The Meerkat” campaign quite odd at first, but the usage of the meerkat character and just it’s whole alternative take on a car comparison site advert really did make it stick in your mind – the main goal of course! It’s interesting to note the low cost per click charges aspect here too, a great way to get around mounting online costs! With the undeniable success of this campaign I wonder if we’ll be seeing more of a similar style soon – it will certainly be interesting to see what similar words marketing company’s can come up with to promote products in future campaigns.

]]> By: tag44 http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-176284 tag44 Wed, 09 Sep 2009 13:46:03 +0000 http://www.blogstorm.co.uk/?p=2824#comment-176284 Thanks for the post and for sharing the useful info on search strategy here. Thanks for the post and for sharing the useful info on search strategy here.

]]> By: Where Does Brand Fit In Your Marketing? | BOALT Blog http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-175027 Where Does Brand Fit In Your Marketing? | BOALT Blog Fri, 04 Sep 2009 11:40:47 +0000 http://www.blogstorm.co.uk/?p=2824#comment-175027 [...] can read the full case study here and thanks to Patrick for pointing it out. Share: This entry was posted on Friday, September 4th, [...] [...] can read the full case study here and thanks to Patrick for pointing it out. Share: This entry was posted on Friday, September 4th, [...]

]]> By: Patrick Altoft http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-174623 Patrick Altoft Wed, 02 Sep 2009 17:52:38 +0000 http://www.blogstorm.co.uk/?p=2824#comment-174623 There is a link to the source at the start of the article. There is a link to the source at the start of the article.

]]> By: Sean http://www.blogstorm.co.uk/the-search-strategy-behind-compare-the-meerkat/#comment-174602 Sean Wed, 02 Sep 2009 15:59:30 +0000 http://www.blogstorm.co.uk/?p=2824#comment-174602 What is most of the info in quotes, but you dont quote who said it. What is most of the info in quotes, but you dont quote who said it.

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