The Queens Meta Keywords

by Patrick Altoft on February 12, 2009

The Queen has launched a new website today and seems to have paid particular attention to the meta keywords tags:

Â <meta name="keyword" content="King" /><meta name="keyword" content="Monarchy" /><meta name="keyword" content="Queen" /><meta name="keyword" content="British" /><meta name="keyword" content="Official" /><meta name="keyword" content="Golden" /><meta name="keyword" content="Jubilee" /><meta name="keyword" content="Royal" />

I wonder who thought “I know, we must put the keyword ‘Queen’ in the meta keywords” otherwise it won’t rank”?

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 9 comments… read them below or add one }

Dave Chewter 12 Feb 2009 at 5:35 pm: The first link I clicked on was “What is a Realm?” which unfortunately does nothing in Firefox, brilliant.
Adi 12 Feb 2009 at 5:41 pm: Whoever it was must have been patriarchal judging by the ordering.
Doctor Who Collectables 12 Feb 2009 at 6:42 pm: Dave: It’s not supposed to. It’s only there for it’s title tooltip. Not sure which is worse, to be honest :-/
Joanna Butler 12 Feb 2009 at 7:05 pm: What about “Golden”? Wondering what kind of traffic they are hoping that keyword will bring! And why one Meta keyword tag for each and every keyword too?! Far cry from Obama website.
RogerW 12 Feb 2009 at 8:05 pm: No robots.txt file though – wonder why?
Mario Andrade 12 Feb 2009 at 9:19 pm: @Joanna Butler probably golden nuggets or golden retrievers.

I wonder about one thing, any particular reason for 1 keyword per tag or just plain miss-information?
Christopher Ross 13 Feb 2009 at 4:10 pm: LMAO … that’s brilliant. @Mario, I wondered that too … it seems like an awfully big waste of code, but perhaps somebody could speak to that point?
Joe 13 Feb 2009 at 6:16 pm: Looks like it’s not quite finished or still in beta to me – There are square brackets at the end of the DOCTYPE, and comments in the html that show what browser you are using.

I guess that the one keyword per tag is because they are using a content management system that hasnt been configured properly.
Mick 14 Feb 2009 at 1:08 am: OK,

so now compare to most MP’s sites, and remember that parliamentarians get thousands a year for website development from the Members Communication Allowance.

Still laughing?