One thing that constantly amazes me is the number of high profile sites that have no control over their search results. Take a look at the screenshot below for “Philips Shaver” and you can see that the chances of somebody bypassing the 10 highly relevant sponsored listings, 3 product search results and 3 organic results is likely to be very slim.
Combine this with the lack of a clickable title on the Philips result and you have a very inefficient search campaign. Philips has a UK store and it would be so easy for them to dominate queries like this.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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You hit the nail on the head, so many companies do not realize the importance of controlling their search engine results!
Great!
M.
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