Sony Ericsson has created an interesting viral marketing campaign to take advantage of the Halloween period this week. Halloween is something that captures a lot of peoples imagination on blogs and social networks so this is a very interesting case study.
The W595 Darkside campaign involves YouTube, Facebook and the Google Maps API and allows users to personalize a spooky faux news report on YouTube, using your personal information and picture which is then spread virally around Facebook and via email to their friends.
The system works perfectly and I can see this really going viral this week if it hasn’t already. In order to see how it works check out the website (screenshot below) and give it a try.
The Sony Ericsson W595 is scheduled for UK release towards the end of this year.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 2 comments… read them below or add one }
I like this campaign. The only problem with it is a grammar mistake at the beginning of the video: using “your the star” instead of “you’re the star.”
Viral Marketing is a great way to increase traffic and interest in your website, company or product.
Its something that every company, no matter how big or small, should look into as part of a new marketing campaign.
When it’s done correctly it can bring in a lot of new interest which you might have missed out on using more conventional marketing methods.
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