Have you ever seen an amazing advert and then been left a bit let down by the product at the end?
The advert below is running on TV in the UK this weekend. Most people are left in disbelief when they see what product is being advertised.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Let’s say, at least, it’s very original (and the music chosen is brilliant
Advertising is based on creativity… Sometimes it make sense and sometimes it seems it doesn’t…
Anyway, I love the ad
Regards from Spain,
Paquito.
http://paquito4ever.blogspot.com
Yeah… It makes me want to buy a set of drums.
Huh? I was totally sucked in by the song (Phil Collins, In the Air Tonight)… it’s one of my favorite drums-on-the-steering-wheel songs. A gorilla and drums…. weird.
LOL! I saw this link on Facebook earlier. Very very weird.
This advert is structurally very similar to the classic Guinness surfer ad.
http://www.youtube.com/watch?v=GcG6SD2J8rc
Both adverts really heighten the senses and use colours that match their brands. Purple and white wall behind the gorilla, and black and white in the Guinness ad.
I rate that ad well. It does suck you in. The best sort of advertising, not in your face, but makes you think.
Thats more likely to make me buy the chocolate, then watching some bloke over-explain how amazing it is or something…
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