For those of you who have painstakingly written meta descriptions that are 155-160 characters long this news might be slightly unwelcome.
Google is now showing up to around 350 characters in snippets for some longer queries.
All the meta descriptions on Blogstorm are auto generated using a plugin so I’ve changed the length from 160 to 350 characters to see what happens.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
{ 2 comments… read them below or add one }
Just searched for a few queries that trigger this ; I don’t personally think this is too impressive, but maybe it’s because we’re all used to just a short snippet.
If Google starts to favour sites with longer meta descriptions, this will mean vast amounts or recoding for web developers (including ourselves). However as this is a recent amendment, a wait an see policy might be a more prudent approach for now.
{ 3 tweetbacks }
meta description twice as big http://tinyurl.com/cvkbcx
Snippets Are Now Twice As Big: For those of you who have painstakingly written meta descriptions that are 155-16.. http://tinyurl.com/cvkbcx
Snippets are now twice as big http://tinyurl.com/cvkbcx
{ 1 trackback }
Leave a Comment (registration is optional)