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Should Google buy it’s way into Yahoo?

by Patrick Altoft on February 5, 2008

Google is clearly not happy about the Microsoft Yahoo situation and Eric Schmidt has called Yahoo’s chief executive Jerry Yang to offer his company’s help in any effort to thwart Microsoft’s bid.

The main alternative (assuming the analysts are right in saying regulators wouldn’t let Google take over Yahoo) is for Google to sign a deal with Yahoo to power their organic and paid search results in the same way that they power AOL’s results. This would let Yahoo dramatically reduce their R&D budget and get an instant cash injection from Google. Of course they would then have to share ad revenues with Google but they would still get a revenue share in the long term and retain control of their brand.

What I fail to understand is how Google can get upset at Microsoft for wanting to take over Yahoo on one hand and then plan to show their search results all over the Yahoo domain on the other hand. Surely that would be much worse for competition?

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{ 4 comments… read them below or add one }

Mark Dykeman 05 Feb 2008 at 10:59 am

Hadn’t really considered the search angle with regards to the proposed takeover of Yahoo..

Matthew 05 Feb 2008 at 8:36 pm

I think Google are just a tad scared at the thought of having some worthy competition for the first time in a long time.

If Google does power Yahoo search results then Microsoft would have some serious amounts of catching up to do. Wouldn’t that make Google have over 75% of the search market? Surely that wont get approval.

Eamon 11 Feb 2008 at 11:33 am

Just a thought but Google already dominate Search. What about Entertainment. Entertainment is moving from TV / Print / Radio etc .. to the Internet. Microsoft has experience in gaming on the internet. Why not focus on Entertainment instead?

Tom Beaton 13 Feb 2008 at 2:47 pm

Google are just enjoying their power. It gives them free reign to experiment with new technology and work comfortably. Strong competition would put a lot of pressure on them to perform.

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