Rising Trend of Video Ads for Small Businesses
CNN Money has an interesting article today about a company in the US producing video adverts for small companies who want exposure on sites like YouTube and anywhere else that accepts video adverts.
The cost is quite low at $1000 and the whole advert is shot and produced within a day. Apparently one restaurant received 300 extra customers from the advert in a few months.
With Google pushing video ads via AdWords and the popularity of YouTube at an all time high I wonder how long it takes for agencies in the UK to team up with video production studios to offer online video advertising starter packs?
TurnHere is fast becoming the first choice for local businesses around the country that want to show off their wares in a quick online movie, but have no idea how to make it look professional. Analysts say spending in this niche is set to explode. By producing videos as fast as it can, TurnHere is already cashing in.
“Our market is the 70 million Web pages out there,” says Inman, 56. “They can all use video.”
TurnHere isn’t shy about telling clients exactly what should be in their videos, either – as Antoine’s found out. “I thought I knew what I wanted,” says Wendy Chatelain, the family-owned restaurant’s head of sales and marketing. She lined up one of her waiters to record a sound bite and listed the signature dishes she wanted to show off. But TurnHere’s producer-cameraman made the waiter into the star and narrator of the video and filmed the restaurant’s flaming Baked Alaska, which wasn’t on Chatelain’s list. “It was great,” she says of the end result.
Best of all, TurnHere shot, edited and uploaded the one-minute ad for a mere $1,000, and the spot attracted 300 new customers to the restaurant in its first month online.
This was a guest post by Ritchie a business continuity expert
Post category: Marketing Tweet
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 3 comments below, or add your own!
The internet is really beginning to bite into the fragmented and declining mainstream media. Cost has always had been an advantage, but now the web seems to be becoming an established and respectable form of marketing. Of course there are still lots of cowboys around bushwacking ill informed clients, but the rise of this media channel seems unstoppable and exponential in its growth.
Hi Patrick,
You weren’t wrong about your last comment (I wonder how long it takes for agencies in the UK to team up with video production studios to offer online video advertising starter packs?). I just saw a company called http://www.sososhermedia.com on a Press Release. I think someone at Sososher Media must have read your article and jumped on it straight away – they even used a bit of your comment (With Google pushing video ads via AdWords and the popularity of YouTube at an all time high) on their Home Page
This company hires videographers local to the business and pays them $250 for shoot and edit these videos. It’s a ripoff. $250 videos are not only hurting the video production business, but you will get a $250 quality video for $1000. Feel free to look into it. I inquired into Turnhere to find some work (I run a production company) and the most they are willing to pay is $200 to $250 per video. Trust me, if you order a Turnhere video you won’t get a pro making it. Run away from these guys…they’re hustlers.
Find a local video production company and hire them instead and get your money’s worth. $1000 to a local company ensures you don’t have the middleman to go through as you deal directly with the producer, the quality will be much better because you’ll most likely get a professional voiceover added and better graphics, etc, and those Turnhere people won’t be ripping you off.
If you are a local video professional and are enticed by companies like Turnhere, please read this about “online video production networks.” It will tell you like it really is.
http://crookedpathfilms.com/blog/2010/02/03/my-opinion-about-internet-video-networks/
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January 27, 2009 at 5:07am