How to rank for misspellings of your site name

Having a domain name that is easy to mistype or misspell is
something that a huge number of webmasters have to deal with. Most
just sit back and do nothing while some savvy marketers bid on the
misspelling with Adwords.

There are a number of additional things you can do to make sure
your brand is number 1 for common misspellings of your company name,
the option you want to avoid is stuffing the incorrect spellings into
your footer text in the hope that the page ranks.

Firstly you could go down the route of creating additional domains
or profile pages on sites such as Netscape, Squidoo, Myspace etc and
starting the linkbuilding process in the hope that the site will rank.
This seems like a lot of hard work and not a real solution.

Recently I was asked by a client about this problem and the
solution we came up with was to make use of the internal anchor text
on the site. We edited the navigation system to include a sitewide
link to the homepage using the misspelling as the anchor text and
within a few days the page ranked number 1.

Google Bombing

Some really clever SEO types might be thinking about the recent
Google bombing algorithm stopping sites ranking from anchor text alone
without having the keywords on the page. Because we had the
misspelling in the navigation menu on every page, including the
homepage, the site neatly bypasses this filter.

The key aspect of this site was that the menu was a JavaScript
system with a html version in noscript tags so adding an extra link
that only the search engines would see was easy.

Categories: Search Engine Optimisation

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