Comments on: Paid Search: An industry in decline? http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/ Internet marketing and search engine optimisation Fri, 27 Jan 2012 13:42:03 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Joe http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-242519 Joe Sat, 17 Apr 2010 12:07:32 +0000 http://www.blogstorm.co.uk/?p=2393#comment-242519 If you want to drive traffic from a particular site use PPC. To explain further, if I am offering scuba diving service off the coast of Mombasa, waiting for searches through SEO may be stupid. A PPC on relevant sections of kayak and other Kenyan sites would be relevant. The article is about search engines not affiliate advertising. If you want to drive traffic from a particular site use PPC. To explain further, if I am offering scuba diving service off the coast of Mombasa, waiting for searches through SEO may be stupid. A PPC on relevant sections of kayak and other Kenyan sites would be relevant.

The article is about search engines not affiliate advertising.

]]> By: Entry #3 – PPC decline, Google AdWords & SEO: Where is online marketing headed? » SEO Chicks http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-182375 Entry #3 – PPC decline, Google AdWords & SEO: Where is online marketing headed? » SEO Chicks Mon, 05 Oct 2009 20:08:56 +0000 http://www.blogstorm.co.uk/?p=2393#comment-182375 [...] especially with clients who want more bang for their buck. Then Hitwise came along with proof that PPC is on a decline while organic search and social networks pick up the lion’s share of traffic. What is an online [...] [...] especially with clients who want more bang for their buck. Then Hitwise came along with proof that PPC is on a decline while organic search and social networks pick up the lion’s share of traffic. What is an online [...]

]]> By: How To Increase Adwords Quality Score Instantly | PPC Marketing http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-165802 How To Increase Adwords Quality Score Instantly | PPC Marketing Wed, 29 Jul 2009 04:31:29 +0000 http://www.blogstorm.co.uk/?p=2393#comment-165802 [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...] [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...]

]]> By: How To Increase Adwords Quality Score Instantly | PPC Internet Advertising http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-165204 How To Increase Adwords Quality Score Instantly | PPC Internet Advertising Sat, 25 Jul 2009 15:13:37 +0000 http://www.blogstorm.co.uk/?p=2393#comment-165204 [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...] [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...]

]]> By: Advertising and Marketing - Talent matters | PPC Marketing http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-163006 Advertising and Marketing - Talent matters | PPC Marketing Wed, 15 Jul 2009 14:02:26 +0000 http://www.blogstorm.co.uk/?p=2393#comment-163006 [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...] [...] Paid Search: An industry in decline? (blogstorm.co.uk) [...]

]]> By: Eloi http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-146838 Eloi Tue, 19 May 2009 07:30:48 +0000 http://www.blogstorm.co.uk/?p=2393#comment-146838 Well, it makes complete sense to me: Searches are using more and more words, but the Google system now doesn't let you bid on keywords with low search volume (the long tail), so of course there will be less clicks from Paid Search... Google should allow you to bid on long tail keywords if your account (and not campaign) has accrued a good QS overtime - that way it would make sure that ads presented on the long tail are relevant advertisers, and not spammers looking for cheap traffic. Well, it makes complete sense to me:

Searches are using more and more words, but the Google system now doesn’t let you bid on keywords with low search volume (the long tail), so of course there will be less clicks from Paid Search…

Google should allow you to bid on long tail keywords if your account (and not campaign) has accrued a good QS overtime – that way it would make sure that ads presented on the long tail are relevant advertisers, and not spammers looking for cheap traffic.

]]> By: atul chatterjee http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-146618 atul chatterjee Mon, 18 May 2009 08:37:59 +0000 http://www.blogstorm.co.uk/?p=2393#comment-146618 I don't think a generalisation of this sort can be made. One principle we have followed is that on site set up we have used PPC and then reduced the usage. If you want to drive traffic from a particular site use PPC. To explain further, if I am offering scuba diving service off the coast of Mombasa, waiting for searches through SEO may be stupid. A PPC on relevant sections of kayak and other Kenyan sites would be relevant. The sort of genralization in bold print at the end should be avoided or qualified. I don’t think a generalisation of this sort can be made. One principle we have followed is that on site set up we have used PPC and then reduced the usage.
If you want to drive traffic from a particular site use PPC. To explain further, if I am offering scuba diving service off the coast of Mombasa, waiting for searches through SEO may be stupid. A PPC on relevant sections of kayak and other Kenyan sites would be relevant.
The sort of genralization in bold print at the end should be avoided or qualified.

]]> By: patrickaltoft (Patrick Altoft) http://www.blogstorm.co.uk/paid-search-an-industry-in-decline/#comment-149878 patrickaltoft (Patrick Altoft) Sat, 16 May 2009 19:24:08 +0000 http://www.blogstorm.co.uk/?p=2393#comment-149878 Paid Search: An industry in decline?: Ever since Google launched the AdWords program there has been huge dispari.. http://tinyurl.com/pb7cvz Paid Search: An industry in decline?: Ever since Google launched the AdWords program there has been huge dispari.. http://tinyurl.com/pb7cvz

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