Neilson Holidays Please Fix Your PPC Campaign
There are lot’s of different ways to spell Neilson and every time I seem to get it wrong, probably like most of the UK population. Take a look at the results below when I was trying to find Neilson Holidays website.
Notice how Google takes me (incorrectly) to the web statistics company.
The frustrating thing about my searches was that Neilson didn’t have one PPC ad showing for these misspellings to direct me to their website. The funny thing is they are bidding on the correct spelling despite ranking number one in the natural search results.
Lesson: Always bid on misspellings of your brand name.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
Read the 6 comments below, or add your own!
Patrick, you make an interesting point. Misspellings of Brand Name keywords are often left out of AdGroups. WordStream offers a keyword discovery and segmentation software that optimizes and automates PPC Campaigns. In this case, our tool would automatically suggest misspellings of keywords. Check out our new tool to the marketplace at http://www.wordstream.com/benefits. Best Regards, Ryan.
Well, I guess you just don’t know what you’re doing or it’s an honest mistake.
I don’t know what I’m doing? Not sure what you mean – I was just searching for their website and got the spelling wrong.
I wonder what Neilson thinks of all the bidding Thomas Cook is doing on their misspellings?
And I wonder if they will see this article which is about to rank for their name
Oh, there already, at #10. Nicely sized title to fit in the SERP, BTW 
I believe Neilson is part of the Thomas Cook Group so they are probably OK with it.
Hmm, I imagine Nielson have a few clueless online marketing execs in charge of this. The lack of skill never fails to amuse me. There are so many “online marketing professionals” that couldn’t tell the difference between a nofollow tag and a 302 redirect.