We’re down at Internet World this week and I’ve just done a seminar on Off Site SEO for Ecommerce Websites, if you want to get the slides click here for a PDF.
The sites I mentioned in the presentation are the excellent SEOmoz and their Open Site Explorer tool.
Come and see us on our stand for some free SEO advice.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Great slides Patrick. I’m wondering how reliable you think OpenSiteExplorer’s Domain and Page Authority rankings actually are?
For example, do you believe this is the strongest link to Blogstorm – http://www.seomoz.org/article/search-ranking-factors – or do you use other methods to determine which links are stronger than others?
I echo Craig. Great slides and definitely right on the mark about taking more of a PR approach to building quality relationships with sites and offering to provide quality content for them. It may take a bit more time, but the payoff is generally much richer.
Once those links are in place, managing them can be a bit of a task. So for the shameless self-promotion I’d suggest us, BuzzStream.
Many thanks for the slides. I would also echo Craigs concern about reliability, having used a firefox plugin for PageRank, the ersults can often be way off the mark.
Link Building is one of the prominent activity in SEO. One sided link building is necessary. Link exchange or link farming should be avoided
Thanks for sharing it with us. Indeed Link building is an important factor but it’s not just everything as people think that they are likely to get good rank just because of link building. I think Good content is the most important thing. If you have an unique and interesting content then there’s no need of SEO in my opinion. You are expected to get backlinks without running any link building campaign.
Very good presentation and approach! From one of the few foreigners attending your seminar.
Thank you for the slides too.
love it, it closely follows my own linking evaluation tactics. Ive found that by simply trawling the first 1000 links in google for your term and approaching sites that rank (even weird off topic ones) and getting links using the target term for that search you can leap up the rankings pretty quick with very little outlay.
any chance we can see a high rez version of the slide with the link acquisition QA Procedure workflow?
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Hi Mark, I’m afraid that slide is top secret
More comments from Patrick Altofthehe… ive printed it our and squinted at it to try and gleam any juicy tips lol.
currently i can see
“hit wodge back donkey ass cheek”
damned i always knew we needed an seo donkey to hit with a wodge back lol.
Crikey, that’s quite the power stance being pulled there.
How do you tackle the massive number of false positives i.e. spam directories and subdomains that have a high DA in the OSE report? also do you have any tips for checking if a page is in googles index or do you just look for grey pagerank bars like the rest of us mere mortals
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Hi Mark, Rand @seomoz is fixing the subdomain issue. We just look at the domain and don’t bother looking at spam directories. We have a lot of manual checks on pages so just seeing if its in the index is the easy bit.
More comments from Patrick AltoftWell, I can therefore say that Link Building is a strategy in achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on the site. This traffic may be some times fruitful and may help in achieving better goals and Increases leads, sales and profits from the website.
SEOMoz is a great site. Definitely check it daily.
Patrick – Nice slides on link development. I thought the slide on PageRank not = rankings was spot on. I have seen some low PageRank sites rank well for competitive terms.
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