MSN appears to have made a bold move and removed the ability to view more than one page of search results for high value keywords. They are clearly confident that a searcher will either find the right result on page one, click on a sponsored link or revise their search.
This is actually a very clever move by MSN – sponsored links on page one are far more lucrative than sponsored links on page two. My guess is that this adds up to more ad clicks and higher CPC’s.
When you search for less lucrative keywords the pagination appears as normal. The screenshots below were taken from searches for “loans” and “blogstorm“. See how the pagination disappears?
Thanks David!
You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.