Comments on: Mitesh Patel from Lenstore on how SEO agencies can do better

By: Vinay

Vinay — Thu, 09 Oct 2008 11:03:52 +0000

From his interview by e-consultancy “Weâ€™ve beaten our sales forecasts and have become a six figure revenue company.”

I’m sure with such figures they can spend some to digital marketing agency to test their Organic SEO & LinkBuilding skills to see if its cost efficient and find if their ROI increases in return.

I guess Lenstore have been doing quite well having few competitors and indeed the marekt seems to have low online penetration.

Some of the bigges currently..

- VisonDirect (1998)
- ContactLenses(1998)
- LenseCatalogue (2004)
- LensWay (2005)
- Sainsbury Contact Lenses (2006)
- LensPlanet (2006)

Certianly Lenstore seems to be better appealing and unique in their offering! Good luck Mitesh Patel & his team.

By: ady berry

ady berry — Thu, 09 Oct 2008 11:03:04 +0000

“Pure play ecommerce companies need to have natural search capabilities in house (itâ€™s a core competency). ”
This is much easier said than done, as people with the knowledge required for organic SEO are still in very high demand. Many SEO companies are unable to fill vacancies themselves with quality candidates. Therefore how do you gain the knowledge required in order to successfully manage in-house search campaigns? Outsourcing is often the only viable option in order to access the knowledge required.

By: Mindy

Mindy — Thu, 09 Oct 2008 10:52:02 +0000

Digital Agencies charge a fortune for link building because it is a very time-consuming and resource-intensive process!

Fair point though about targeting the proposal to the requirements of the client.

I don’t understand the people who try to pretend that SEO is a “dark art” as you call it or that it cannot be explained to the client. The more they know about what we do and why we do it, the easier they are to work with and the less they complain about the costs and the more realistic their expectations.

By: Adi

Adi — Thu, 09 Oct 2008 09:54:07 +0000

A media room would seem to be a good resource for the site to have. Link building is merging with PR to an increasing degree and getting into a mindset whereby you are regularly publishing releases that solve a particular customer problem is an excellent way to get links.

By: Matt Sawyer

Matt Sawyer — Thu, 09 Oct 2008 09:42:04 +0000

I see where Mitesh is coming from, but these two quotes just don’t make sense.
“Digital agencies charge a fortune for basic services such as link building.”
Then,
“I agree that Lenstore.co.uk does require many more high quality inbound links. The trouble is allocating resource to such a low level task on our side.”

If it is indeed such a ‘basic’ service, then why aren’t the in-house staff able to manage this? Surely it’s for exactly this reason that people outsource, time, knowldge and networking constraints?