Comments on: Looking at the effect of the new Google Trademark rules http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/ Internet marketing and search engine optimisation Fri, 27 Jan 2012 13:42:03 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Online Marketing Blog » Blog Archive » 2 Days Later http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-55792 Online Marketing Blog » Blog Archive » 2 Days Later Sun, 10 Aug 2008 03:31:33 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-55792 [...] over at Blogstorm posted about the effects of the new trademark policy with screenshots of adverts against once trademarked brands such as Tesco, Asda, Lastminute.com and [...] [...] over at Blogstorm posted about the effects of the new trademark policy with screenshots of adverts against once trademarked brands such as Tesco, Asda, Lastminute.com and [...]

]]> By: marieclaire20 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-35239 marieclaire20 Wed, 28 May 2008 19:00:19 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-35239 great article, but i'm a little confused of how advertisers taking advantage of the situation to bid on rivals. great article,

but i’m a little confused of how advertisers taking advantage of the situation to bid on rivals.

]]> By: PPC Blog » 2 Days Later http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-26783 PPC Blog » 2 Days Later Wed, 07 May 2008 21:27:35 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-26783 [...] over at Blogstorm posted about the effects of the new trademark policy with screenshots of adverts against once trademarked brands such as Tesco, Asda, Lastminute.com and [...] [...] over at Blogstorm posted about the effects of the new trademark policy with screenshots of adverts against once trademarked brands such as Tesco, Asda, Lastminute.com and [...]

]]> By: Jonathan Beeston http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25909 Jonathan Beeston Tue, 06 May 2008 09:02:46 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25909 Absolutely, just look at some of the ads in your screenshots. Some of them are completely random - how many people typing in 'tesco' want a home information pack or a research report from Reuters? Absolutely, just look at some of the ads in your screenshots. Some of them are completely random – how many people typing in ‘tesco’ want a home information pack or a research report from Reuters?

]]> By: Patrick Altoft http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25906 Patrick Altoft Tue, 06 May 2008 08:58:03 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25906 Interesting, so you think that some of these people might be bidding unintentionally on these keywords? Interesting, so you think that some of these people might be bidding unintentionally on these keywords?

]]> By: Jonathan Beeston http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25904 Jonathan Beeston Tue, 06 May 2008 08:51:07 +0000 http://www.blogstorm.co.uk/looking-at-the-effect-of-the-new-google-trademark-rules/#comment-25904 I think what we're seeing here is Google's broad matching at work, rather than specific ads targeted at specific brands. I spent some time yesterday checking various brands and there was nothing going on, quite a contrast to this morning. No doubt today we'll see some more targeted stuff appear, but also bear in mind that some advertisers will remove their ads from brand terms as they wrest control of their campaigns back from Google's wonderful matching technology. I think what we’re seeing here is Google’s broad matching at work, rather than specific ads targeted at specific brands. I spent some time yesterday checking various brands and there was nothing going on, quite a contrast to this morning.

No doubt today we’ll see some more targeted stuff appear, but also bear in mind that some advertisers will remove their ads from brand terms as they wrest control of their campaigns back from Google’s wonderful matching technology.

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