Techcrunch is reporting about a new service called Linktive which is “a fast, simple way to grow your business by creating an intelligent link building network that you control”.
Most people want to build links to their sites and on the face of it this seems like a scalable way to build links. Users have ultimate control over the links they display and the goal is to build a “quality network” rather than mass spamming.
Linktive takes the legwork out of searching for sites to link with. We’ll send you link recommendations for businesses that compliment yours, and at the same time, recommend your site to others. You may preview and submit requests for link exchanges at any time, keeping total control over your link network. You could say Linktive is your link building relationship manager.
The problem is that any scalable link building system will be squashed by Google as soon as it becomes widespread whether it’s within the guidelines or not. You could create the most ethical system in the world but Google will still squash it once it becomes too popular.
I’ve had first hand experience with link networks – in March 2006 I created Pyramid Linking.com a network that gave twice as many links back as you donated to the system. Users also got an extra 5 links for every person they referred.
The site started off quite well but soon people started hiding links, cloaking and using spammy donor sites to gain credits that could be passed to higher quality sites.
Any network like this will always end up full of people who want to extract maximum benefit with minimal input.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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It’s sad but true.
More comments from travelaffiliateGreat informations. I hope this link building network really works.
There are always people out there who will pay for quick easy links and be naive to the risk. This company will probably make money in the short term before big G stamps on them.
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Thanks for the post and for sharing the same, nice post.
More comments from tag44Thanks for the article. If your readers are interested in Linktive’s thoughts on these issues they can be found in the comments to the original post back at TechCrunch UK.
Google’s Matt Cutts is already looking at this service funny how short live they almost are now.
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This is an interesting post. I believe the trouble with such sites is that genuine users end up being grouped in with the spammers who jump on any linking opportunity that comes their way. The spammers end up devaluing the community / website in question and reduce the effectiveness of the links you create. I’m interesting in seeing how Linktive deal with the spammers.
Regards,
Karl
More comments from karlfoxThat is really an interesting post.I think it becomes very useful tool in the near future.Thanks for sharing this information with us.
More comments from SeoNextFind me on Twitter
Along a similar vein, but worth some investigation I think:
http://www.contextualpartnership.com
More comments from visitors2buyersvery soon, spammers will hear about it and start abusing the new service. Wonder how they will deal with it. Or else it will be another link exchange site that’s just a waste of time.
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Damn great article dude, thanks!
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