Linking to Digital Point DOES harm rankings

by Patrick Altoft on / 36 responses

Last week I noticed an article was being filtered from the search results and thought it might be because of a link to Digital Point.

The link was removed and as soon as Google re-crawled the page it started to rank right where it should.

Clearly this isn’t a particularly scientific test as there are no doubt hundreds of other factors that might have affected the results. The key issue is that for months this page hasn’t ranked where it should and as soon as the offending link was removed the rankings shot up.

I certainly won’t ever link to Digital Point again.

Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.

Get daily posts direct to your inbox

You can get our blog posts delivered for free by email every day - simply add your email address to the box above, or alternatively you can grab the RSS feed.

Comments

Read the 33 comments below, or add your own!

February 25, 2008 at 2:38am

Good find there. With the authority status and site links in google, digitalpoint should look and be regarded as a good neighbor and site to be linked.
Then why does google devalue the posts that link to digitalpoint? Can you just justify the thing if possible?

Reply

February 25, 2008 at 3:02am

DP has used some very aggressive linkbuilding and runs the Coop which Google probably doesn’t like. Google trusts the forum subdomain but certainly doesn’t trust the www sub domain.

Reply

February 25, 2008 at 11:55am

Sorry, the Coop? I’m intensely curious why this happened, and want to test this on my own.

I too though, have only linked to the forums in the past, so I s’pose I’m safe.

Reply

February 25, 2008 at 4:06am

Oh good, I’ve only linked to the forums and didn’t want to remove all the links :)

Reply

February 25, 2008 at 4:06am

Very interesting observation. I wonder what put DP in a bad neighborhood..

Reply

February 25, 2008 at 1:37pm

As Patrick predicted, it might be the aggresive link building and coop network of them.

Reply

K J A F G C
February 25, 2008 at 6:07am

Good. Don’t link to that

Reply

Tyler
February 25, 2008 at 6:51am

Did you try keeping the link live and adding NoFollow to it?

Reply

February 25, 2008 at 9:03am

No, the link wasn’t really necessary in the post so I just removed it.

Reply

February 25, 2008 at 4:48pm

Patrick, thanks for testing this out. I’ve linked to DP three or four times before in my blog, but I have since removed the links and I’m hoping the best.

Can linking to DP only harm search engine rankings, etc. or can it also risk loss off PageRank?

Reply

February 26, 2008 at 12:47am

If true that is a worrying trend. How is a webmaster meant to know not to link to a site? It’s not like Google keep a public blacklist.

Reply

February 26, 2008 at 2:19pm

Could it be because of all the low quality spammyish “make money online” blogs linking to it?

Reply

February 26, 2008 at 2:20pm

Oops, just to clarify, I meant linking to DP. Not to the post.

Reply

February 26, 2008 at 8:26pm

What was the software you used to check the rankings for your unique page titles?

Reply

February 26, 2008 at 8:47pm

It was some custom software, I will see if I can create a public version.

Reply

March 2, 2008 at 10:37pm

Would certainly be useful, cheers.

Reply

February 27, 2008 at 2:51am

Patrick – interesting observation. But how can you be sure that removing the link is the reason why the page is ranking where you thought it was. What if someone else of authority has linked to your site at the same time?

I wonder if you added back the link to DP if the page will fall – again this can’t be done is a perfect vacuum but it would be better proof.

Reply

February 27, 2008 at 2:55am

I can’t be 100% sure. My goal was to get the page ranking again and this has been achieved so I don’t really want to add the link back again.

The page had a penalty before (it didn’t rank for its own title tag) so an authority link wouldn’t have pulled it back.

Reply

DP user
March 4, 2008 at 11:07pm

Your post sounds like linkbait to me ;)

Set up at least three pages where only you know the titles – one with a “Do Follow” link to DP, one with a “No Follow” link to DP and one with no link at all. See what happens. For good measure you maybe want to do the same thing for other forums as well.

Reply

March 5, 2008 at 11:11am

There are other ways to test it, without risking the ranking of the old article.

For example, create a set of new pages (let’s say 6). On two of them, include a link to DP to begin with. On the other four, don’t include a link. Check the rankings for some keywords after a week or so, and then alter the pages. Take the links off the two pages, leave two pages alone (control), and add links to DP on the last two pages.

Now see what happens to the rankings after a week or so. Although it’s hard to scientifically test SEO things like this, this is at least a more reliable and valid test than a single page altered with no control.

Reply

Garret
March 7, 2008 at 3:49pm

one word: LINKBAIT

Reply

March 8, 2008 at 7:19pm

This is BS ;)
Getting links from DP most certainly wont hurt your rankings in any way. It’s funny that the OP even said there are hundreds of other factors that could of plaid into this equation..lol

Reply

pankaj
March 13, 2008 at 9:17pm

I don believe what u have mentioned above!!

Reply

August 2, 2008 at 9:47pm

This is a very interesting post.

From what I see DP’s forums has a very high authority. Within minutes of a new thread being started it appears in Google’s index.

I am wondering if the test case just happened to be a fluke or other factor. Regardless, your post stresses the need to verify who we link to is not a bad neighborhood site.

Reply

August 3, 2008 at 6:34am

Yeah nowadays DP has become like that :)

Reply

January 26, 2009 at 7:42pm

Won’t it be easy then to just add a competition’s link on siggy on DP and get them penalized? I don’t think google penalizes you for that. Max is they just don’t consider them, but surely can’t penalize you.

Reply

January 27, 2009 at 8:39am

As I’ve said before. The penalty is for linking To Digital Point Forums, not getting a link FROM them.

Reply

March 13, 2009 at 10:51am

we have recently started working on behalf of a client and have found links from the DP system to their home page, this seems to have incurred a algorithmic penalty from Google for their homepage. As we didint set up the digitalpoint links we are struggling to find out how these can be turned off. can you help, the contact details on their website go to a sales line offering money off all sorts of things, they arent responding to emails.

Reply

Rog
April 26, 2009 at 9:15pm

May have something to do with the fact that Digital Point forums have corrupt mods, and they allow a lot of unfounded acusations of DMOZ editors being corrupt. Google use DMOZ directory.

Reply

May 6, 2009 at 12:06pm

lool i went and removed my posts from DP thinking that this was causing me poor rankings no outgoing links lol

Reply

May 26, 2009 at 2:05pm

Thanks for the information, I will remove my link from DP and let’s see what happen!

Reply

January 22, 2010 at 12:57am

i need some explain here.. did you mean http://forums.digitalpoint.com/ website forum ?

tell me please…!!!

Reply

January 29, 2010 at 10:15pm

Thanks Patrick for telling us about DP that it is harmful for our site…..I have followed your instructions and removed my link from DP signature let see what happen

Thanks alot Patrick

Reply

3 trackbacks

Leave a comment

Your email address will not be published. Fields marked with an asterisk are required.
 

  *

  *

You can use one of the following tags:
<a href=""><blockquote><code><em><strike><strong>