Linkbait Tuesdays is a weekly feature where I offer tips for a readers website and then invite the community to offer their advice in the comments. If you want tips for your site sign up to Linkbait School.
This week we are looking at linkbait opportunities for optometry.com, a site dedicated to eye care. In the past I’ve included on-site SEO advice in my Linkbait Tuesday column but it was taking the focus away from the main aim so I will be trying to limit this.
Despite certain design issues with Firefox and large screens the site works quite well and ranks on the first page in Google for “optometry”. With an exact match domain name it would probably be the top result in Google if the SEO firm behind the site didn’t host some of the content on their own domain.
The site would probably double it’s link potential simply by doing a modern redesign and getting rid of the Adsense or at least changing the colour and removing it for visitors from social networks.
Linkbait
Linkbait for health type sites has huge potential thanks to the large number of health blogs and the potential crossover into the gadget and tech industries. The key is to identify your target link audience and create some linkbait specially for them. Sometimes just a simple picture can be worth a lot of attention.
- How to Prevent Eye Strain from a Computer Screen
- How the Eye Works
- How far can you see? 10 Furthest Away Objects in the Universe
- Top 10 Coolest Optical Illusions
- The Human Eye in High Resolution [PIC]
- How Strong is the Human Eye (post about incidents such as this where people retain their sight after an accident)
- Top 5 Ways to Improve your Eyesight
- How to Eat Your Way to Better Eyesight
In terms of long term linkbait I suggest starting a blog and covering every bit of news related to optometry and the human eye that you can find. The opportunity is there to become an authority.
If you have any more suggestions please post in the comments below.
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