SEOmoz proves landing pages are hard work
Bad news for those of you who were hoping the SEOmoz landing page contest would prove the end for long sales pages, this monster was the winner.
People who buy after viewing these pages must have a much larger attention span than me, I prefer the second placed page by Carlos Del Rio featuring Will.
Rand wonders why the conversion rates for people clicking through from the winning page were so much higher than Carlos’s entry, the answer is pretty clear to me – anybody who read through the whole of the page must be pretty certain they want to buy the product.
Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.
Comments
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I’m amazed that this style of landing page still works. I guess I’m jaded, but the second I see one, I hit the back button. I would be much more likely to complete a purchase through the second place page than the winner.
Patrick – just FYI – that second page features Will’s picture, but it was actually created by Carlos Del Rio
Hi Patrick, as Rand says although we’d like to take credit for it that page wasn’t built by us (it just had Will’s face on it!).
Hi Patrick,
Rand beat me here to update you – as he says, I have nothing to do with any of the pages (except appearing on some of them – which rocks as great branding for me!).
Tom, my bro, is well chuffed that the one that won is (in his words) “the only one without your ugly mug on it”.
Sorry for any confusion caused… Thanks for the link anyway (perhaps it could change to landing page by [Carlos] featuring [Will]!!?). I don’t have a link for Carlos though unfortunately.
W
Thanks for the positive comments on my design.
Carlos
Gee, I’m not surprised at all.
Look, one page actually EXPLAINS what you get.
For the other one, you need to already be an insider to get any kind of value from it.
So, if I sign up I get “Access Tips & Tricks”? and “Juicy Link Finder”? And all these other checked-boxed things? Frankly, I have no idea what they are and what they do for me.