Comments on: Is the BBC spamming social media?

By: 111 of the Most Important Spinns on Sphinn

111 of the Most Important Spinns on Sphinn — Wed, 21 May 2008 18:40:53 +0000

[...] Is the BBC spamming Sphinn? [...]

By: steve

steve — Tue, 20 May 2008 18:53:58 +0000

Exactly.

By: Webhosting Reality

Webhosting Reality — Sun, 27 Apr 2008 16:24:10 +0000

Maybe, just maybe, BBC is outsourcing the job to dig its related site and stories.

By: Malte Landwehr

Malte Landwehr — Mon, 21 Apr 2008 19:15:49 +0000

Even big companies like BBC (no, actually ESPECIALLY big companies like BBC) can be fooled by clueless marketers.

By: esvl

esvl — Sat, 19 Apr 2008 11:25:52 +0000

Looks like spam to me.

By: t3rr1f1c

t3rr1f1c — Fri, 18 Apr 2008 19:24:15 +0000

Dude your speculative. You wanna be a bit more precise with your aim if your gonna throw stones

And yes it does appear yet another major UK brand fux it up by employing novices to spam for them.

Last 50 topgear posts were from:

lakeandalpine 19
vinomancat 10
clare1234 8
graemedodd 2
carguy25 1
cbshearer 1
chazgasm 1
dylanbenstead 1
Giac 1
MassMopar 1
monzadave 1
stephenams 1
wisepeace 1
yrnewfriendsam 1
zefiris2K5 1

H’m now which “ethical search engine optimisation” muppet may the BBC and TopGear have employed?
O’h that one:
http://digg.com/users/lakeandalpine

With TopGear and the BBC written on their website.
http://www.netleadz.co.uk/

By: Sam B

Sam B — Fri, 18 Apr 2008 16:09:54 +0000

My guess is an obsessive fan, having seen the way a lot of them use Wikipedia. There they create separate articles on every mindnumbingly insignificant aspect of the target of their obession – the individual articles on each of the hundreds of PokÃ©mon are the most well-known example (I believe they may have since been merged). Going through every car review on a site and Digging each one seems to me to be very much on the same lines.

By: Matt Keegan

Matt Keegan — Fri, 18 Apr 2008 13:30:52 +0000

I have been having a difficult time getting some traction with my Autos sumbit to Digg and now I know why. By the looks of it, they aren’t getting quite the results either. I wonder why?

By: Patrick Altoft

Patrick Altoft — Fri, 18 Apr 2008 10:45:09 +0000

I wouldn’t say “mistakes”. All comments are good

By: ScottB

ScottB — Fri, 18 Apr 2008 10:40:54 +0000

Could just be their SEO agency doing a poor job of keeping up the brand image. I had the same issue with Jobsite.co.uk spamming one of my forums (which was justified as being the work of “an employee who has now left the SEO agency”).

It’s the sad tendancy of SEO agencies to push the limits of what they can get away with until they are pulled up on it. The clients should be enforcing more control over the external activities of their agencies. IMO, SMO / link building for big brands should be controlled more carefully by marketing or PR departments – most don’t realise the negative impact a poor campaign can have.

Scott