Comments on: Investing in Enterprise Analytics

By: Get Targeted Traffic

Get Targeted Traffic — Sat, 17 Oct 2009 13:58:13 +0000

Up to this day I haven’t seen another analytic reporting program that would be able to match Google Analytics.

Yes, theres so many features of Google Analytics that I’ve never used so i guess i’m in that 52%

And yes it does lack real time and also a fancy GUI but clearly, Google has met all my needs in terms of accurate results.

By: BlindAcreMedia

BlindAcreMedia — Wed, 07 Oct 2009 21:29:30 +0000

I’ve always wondered what analytics is best to go with. I have tried a few and it seems like I like pieces of each one. I would like opinions on what other people are using and what stats they like best.

By: David

David — Tue, 06 Oct 2009 15:11:22 +0000

I’m convinced there is something in the air. I was thinking just this morning that real time reporting is where Google must be heading.

And I wonder whether the lessons they will learn from the way real-time results in Google Wave operate will help them manage reporting in Analytics.

Interesting results from the survey. I would put site overlay and custom segmentation above real-time reporting. I would ask what use ‘real-time’ results are if they don’t give you the information you want?

By: tag44

tag44 — Tue, 06 Oct 2009 12:00:15 +0000

Thanks for sharing the information and the analytics chart here.

By: dan barker

dan barker — Tue, 06 Oct 2009 09:53:14 +0000

also interesting that ‘real-time reporting’ is probably the least useful feature of the whole list (in terms of improving what you’re doing), yet most requested!

Some great stuff on there that I hope they add:

Predictive
OLAP
Alerts
Better import/export

dan

By: Gerry White

Gerry White — Tue, 06 Oct 2009 09:50:23 +0000

Great post, just moved upto Leeds recently

There are reasons why Google Analytics fails on that list – although typically it excels in many others it fails miserably on many aspects of the list. Conversion attribution – last click, I really prefer the ability to apportion blame to a few sources.

Oddly I would say a lot of the list is poor for Google Analytics and yet despite that I would say that Google Analytics is actually the better solution for 95% of companies who simply want access to actionable analytics, (with the exception of ClickTracks and CoreMetics) – I would say getting usable information is where Google wins.