Image search is a fascinating subject and something that can drive a substantial amount of traffic to your website. For the past few months I’ve been using a Netvibes widget that allows you to compare image search results in a nice AJAX interface.
How they compare for iPhone
Lets see how the 4 compare for the iPhone image search:




Google is the clear winner here. Flickr seems to be showing photos taken with an iPhone. Yahoo and Ask are way out of date.
Matt Cutts




Google and Yahoo are joint winners here. Ask has good results but appears to be distorting some of the images.
Paris




The key with a search term like “paris” is to offer a variety of results. Some people might be looking for Paris Hilton, some may want images of Paris and some might want a map. This is where personalised search results would be useful.
The winners here are Ask and Google.
Blue Buy Now Button



Google results here are totally unrelated, Yahoo gets the colour almost right but the Ask results are amazing. Flickr had no results.
Red Buy Now Button



Google has the colour right on this one, Yahoo does well with the first result but Ask is the winner again.
Conclusions
Image search engines are clearly very advanced. I was amazed at how well Ask handled the button search queries and will be using them in future to find web design graphics. Personalised results would improve the search results no end by removing Paris Hilton for people who had just been searching for flights to Paris for example.
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