I’ve never understood why Google Analytics shows percentages rather than actual numbers in the “Goals” report when you are looking at traffic sources. The information below is good but it’s a lot better to just see the numerical amounts.
Luckily there is an easy way to show the amounts, if you are at home using custom reports. Simply set up the report using the dimensions below and the information will be available straight away.
The screenshot below shows the final report.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Brilliant tip Patrick – thanks. I find your analytics posts very helpful.
Keep ‘em coming!
Brilliant
many thanks 
Ok, that’s good tip for those who rather look at numbers than percentages. Sometimes percentages are not enough, it is true…
But they only allow Goals 1 – 4!
Here’s a quick & easy way to see actual goal numbers with a bookmarklet -
http://browserbits.blogspot.com/2010/03/ga-absolute-numbers.html
Gotta love those custom reports. I’m looking forward to the day that GA will allow us to use ALL of our Goals in the custom reports, instead of just the first four.
Brilliant information to all Web Masters. Immediately i will create analytics to my site and i will check my views of my site.
Sooo helpful.. thanks!
This is working in my Analytics Custom Report section. Thanks Altoft
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