How to Remove Your Competitors from Google

by Patrick Altoft on October 30, 2008

Today Google has very kindly enrolled me in the SearchWiki program which means that every search result I see has two buttons next to it. One button to move the result higher and another to remove the result from the page.

This is the screen that lets you join the program:

This is what the results look like:

Although very tempting I’m not going to spend all day removing competitors and voting our clients sites higher. Instead I’ve posted ads on Digital Point and will be paying people to do this for me.

Of course I’m joking here but the point is clear – how is Google going to find a way to use this data?

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 20 comments… read them below or add one }

vipey 30 Oct 2008 at 5:00 pm

The problem with this “digg”style voting is that users only know how good a site is when they have visit it, now with digg there are buttons on the actual page for the user to vote, but with this the user has to go back to the actual search which i just cant see happening.

Vygantas 30 Oct 2008 at 5:58 pm

LOL… Once they add that to “Real” google I’ll check for another se.

Arnie | Link Building 30 Oct 2008 at 6:41 pm

Well ain’t this going to be fun! I am sure their have been hundreds of people working on how to game this feature since it first showed a couple months ago.

Shane 30 Oct 2008 at 6:50 pm

HAAAAAAAAAAA! Loved the Digital Point part.

I wouldn’t be surprised if Google themselves don’t know just how they’re going to end up using this data yet.

Ecommy 30 Oct 2008 at 7:11 pm

While it’s an interesting feature I am not really sure how Google will use this info.

My guess is: if a website is moved upwards by a number of visitors for similar keywords, Google will think the site worth been as no 1 for that particular keywords.

This is anyway just another variable from the pool of hundreds Google uses to rank a webpage.

Adi 30 Oct 2008 at 7:18 pm

Surely voting down your competitors would only remove them from your serps though? I can’t see Google rolling out this service to allow us to influence what other people see as it would be open to a whole lot of abuse. I can just see hackers taking over an army of PC’s around the world and setting them to vote down/up whatever site they choose.

Nick 30 Oct 2008 at 8:22 pm

Going with what vipey says, a user only votes after they’ve clicked on the search result, then gone back to the search, which obviously isn’t uncommon but I don’t see why your first thought is “let’s rearrange this search result” – unless you have OCD.

And yeah, if Google does use these results, the folks at DigitalPoint will have a new service to sell!

Susan 30 Oct 2008 at 8:36 pm

A bit scary if used in an “evil” way. If used by honest search users..it would be great.

Charles 30 Oct 2008 at 10:14 pm

LOL! “Instead I’ve posted ads on Digital Point and will be paying people to do this for me.”

Singapore SEO 31 Oct 2008 at 9:16 am

“How-To” article like this one is one of the reasons why Google shouldn’t rely on voting system in ranking a webpage. :-D

Narconomy 31 Oct 2008 at 2:23 pm

The manipulation is only for your own personalized search results. Great ideas, though!

Google penalty 01 Nov 2008 at 2:37 pm

Great, now spammers can’t through links and get high PR, human will vote what the value links is:)

Ecommy 01 Nov 2008 at 8:51 pm

Actually I think this feature will be used solely for personalizing the search results and not to influence search results to other google users.

Nick van man 26 Nov 2008 at 7:39 pm

I have a competitors seo company emailing sites that are linking to mine asking them to remove my link because they are redesigning my site and the links will not be valid, they are purporting to be working for me, is this illegal?

Patrick Altoft 26 Nov 2008 at 8:08 pm
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Hi Nick.

I sent you an email, this is certainly unethical and I’m sure trading standards would frown upon it.

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Daniel Mcskelly 26 Nov 2008 at 10:57 pm

Just. Not. Cricket. I did emit an evil chuckle when I first heard of that tactic but using it in the space Nick is competing in isn’t on.

If you declare eJihad and need a hand let me know.

Yellow Search Engine Optimization 02 Dec 2008 at 6:24 pm

It will be interesting to see how Google will use this voting mechanism. I am not too sure how it could be used as a true indication of relevancy. In the end I would assume when Google does use this information it would only be one of several hundred factors in there algorithm to affect ranking or placement in the search results if this was applied to more then just individual results.

Computer repairs manchester 30 Mar 2009 at 3:03 pm

I have been using this feathure to see if it will optimize my website but believe me it would have to be reviewed by google and your website can only be optimized when over 100 people does this for you or more.

Nick van man 30 Mar 2009 at 10:07 pm

Amazing does this mean rivals can manipulate google search results to knock competitors off

Removal 24 Aug 2009 at 2:27 pm

This is totally unfair as search engine users will only just keep the sites they have already visited and liked. New site owners will have major difficulties letting people know about their site.

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