Comments on: How to override Google Analytics “last click wins” behaviour

By: Eric

Eric — Mon, 21 Mar 2011 15:04:39 +0000

“I should point out that it’s not a good idea to turn this off for ever, just for a month perhaps to get an idea of how much of your brand sales are actually non-brand sales.”

Devils advocate – why shouldn’t it be left turned off? Don’t we want to focus on first-touch attribution so we can intelligently bid on the non-brand terms? It seems like brand bidding is usually cheaper anyway, the real “battle” is on the non-brand terms.

By: Chotrul SEO

Chotrul SEO — Thu, 24 Feb 2011 19:18:48 +0000

This is very interesting indeed. This last few days the need for 1st click attribution has come up and something I need to look into. Knowing who is actually driving your conversions (as against, what was the last click that led to the conversion) is really important. Your simple and elegant approach looks like one I need to consider. Many thanks for sharing this.

By: Oberna

Oberna — Tue, 17 Aug 2010 06:58:05 +0000

What happens if visitor clicks PPC advertisement. He returns via organic search (e.g. company name in Google) and completes the goal.
What will be the source of goal? PPC or organic?

By: Andrew B.

Andrew B. — Fri, 13 Aug 2010 16:24:40 +0000

Does it just provide first click attribution for a single session or is it for some time period afterwards? i.e. if I click on a PPC ad, check out a product, abandon, then revisit and purchase 7 days after typing in the site URL, would Google be attributing that as a PPC sale or direct traffic?

By: SEO Zeitgeist » Blog Archive » Click Economics: The Last Click

SEO Zeitgeist » Blog Archive » Click Economics: The Last Click — Thu, 15 Apr 2010 05:02:37 +0000

[...] It may have cost Google 1 day of revenues to create the default analytics tool, which by default has a last click wins behavior that few people know how to edit. [...]

By: Tracking Multi cookie dans Google Analytics : voir la chaine de valeur | SEO Vibes

Mon, 18 Jan 2010 16:41:15 +0000

[...] de Blogstorm a dÃ©jÃ Ã©crit sur l’attribution au premier cookie (over-riding last click attribution).Â Cependant sa mÃ©thode consiste Ã ne pas prendre en compte le dernier cookie pour avoir le [...]

By: tag44

tag44 — Fri, 14 Aug 2009 10:59:08 +0000

Thanks Patrick for the lovely post and for sharing the Google analytic secrets.

By: Ruud Kok

Ruud Kok — Wed, 12 Aug 2009 16:15:59 +0000

Great post, easy to implement for our PPC campaign. And will need to look into conditional redirects in order to apply this for organic searches as well.

By: lifeatabhi

lifeatabhi — Tue, 11 Aug 2009 03:33:59 +0000

This was really interesting.
I will try applying this.

By: vasanth

vasanth — Thu, 06 Aug 2009 13:50:38 +0000

thanks for the information