How Google deals with spam reports

by Patrick Altoft on September 9, 2009

Google published an interesting video yesterday detailing how they prioritise spam reports. Basically they look at how many users are potentially affected by the spam and order the reports based on urgency.

The spam report form asks for the keywords, query and web page so Google can calculate the number of users exposed to the “spam” site on a daily basis for both the target query and a list of related queries as well as overall traffic numbers.

In the video Matt Cutts said that lower priority spam reports for small sites/unpopular queries would probably be dealt with in the next round of algorithm updates rather than right away.

The takeaway here is that unless you are reporting a small site ranking for a major query then it’s unlikely you will see that result being moved very quickly.

Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.

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{ 8 comments… read them below or add one }

pete.campbell 09 Sep 2009 at 8:55 am
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Just recently we reported several cases of Spam for our clients websites, all of which are small businesses suffering from other websites duplicating their content, meta tags and so forth.

This revelation is a bit discouraging as unless you are of value to Google, it seems for the majority your query will be undervalued and possibly ignored.

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Pravesh Pushp 09 Sep 2009 at 9:58 am

matt cutts is a legend, thnx for posting, LOL.
Honeymoon to Kerala

tag44 09 Sep 2009 at 2:14 pm
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Thanks for the post Patrick and for sharing the important info on how Google treat with the spam, resourceful information.

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Nayan Sagar 09 Sep 2009 at 6:25 pm
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Hey Partick,
You have done really good job regarding Google. Appreciated.

Regards
Nayan Sagar

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YourNetBiz 10 Sep 2009 at 4:22 pm
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I have wondered about this as it was reported that a competitor could submit numerous spam complaints to get there competition removed. It appears it maybe a little more difficult then that.

Thanks for the explanation.

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IdoSEO 11 Sep 2009 at 10:10 am

Nice post Patrick. It’s very interesting to see just how big the gap is between Google rankings and the other search engines.

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MonNuage 18 Sep 2009 at 12:10 pm

Nice post.
It seems quite logical.

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jorislagong 19 Sep 2009 at 4:41 pm
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I am really intervene when it comes to spamming. I hate this part when i see my email there a lot of spam sent me. I know some sites to kick this, and thank you for the adding knowledge about it.

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How Google deals with spam reports | Affiliate Program Marketing Online
09.14.09 at 4:40 am
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