Google Yahoo Deal Under Review

by Patrick Altoft on / 4 responses

Google has suspended their advertising partnership with Yahoo after European regulators started investigating the deal.

Google and Yahoo! today said they would temporarily suspend the partnership until regulators from both the US and EU have time to scrutinize the deal.

The planned partnership will see the two search engine giants combine their search advertising systems, which would allow Google to sell advertising on Yahoo! in return for a share of the profits.

Via Brand Republic

Update: Looks like Brand Republic got their information wrong, the deal is being reviewed and hasn’t been suspended!

Patrick Altoft is Director of Search at Branded3, a Leeds SEO & Digital Agency specialising in SEO, Web Design, Development & Social Media.

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Comments

Read the 4 comments below, or add your own!

September 16, 2008 at 5:22pm

Has this deal actually been suspended? Brand Republic did announce it early this morning, but their page seems to have been edited now.

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September 16, 2008 at 6:08pm

Good point. It seems Brand Republic was wrong on this. :-)

Reply

LoL :)

Can’t trust some 3rd parties for information.. It’s happened to me too.
No worries.. Still an interesting read!

Reply

anon
September 17, 2008 at 3:53pm

maybe you should change the title instead of just putting in a small footnote..

Reply

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