http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/ Internet marketing and search engine optimisation Fri, 12 Mar 2010 20:57:46 +0100 http://wordpress.org/?v=2.9.2 hourly 1 http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/#comment-181599 Google Vs. Louis Vuitton case - A trademark battle with wide consequenses - If Google wins | Blog-lab @ Mediakoordinator.no - Internett sett fra et kontor i Ørsta Thu, 01 Oct 2009 22:53:15 +0000 http://www.blogstorm.co.uk/?p=2906#comment-181599 [...] can find more articles on this case on the Guardian , a blogpost at blogstorm and earlier on it has been mentioned at Searchengine Watch,  receptional.com, NY times , and at [...] [...] can find more articles on this case on the Guardian , a blogpost at blogstorm and earlier on it has been mentioned at Searchengine Watch,  receptional.com, NY times , and at [...]

]]> http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/#comment-179810 Google wins trademark battle with Louis Vuitton | Affiliate Program Marketing Online Wed, 23 Sep 2009 17:00:34 +0000 http://www.blogstorm.co.uk/?p=2906#comment-179810 [...] Google wins trademark battle with Louis Vuitton [...] [...] Google wins trademark battle with Louis Vuitton [...]

]]> http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/#comment-179744 tag44 Wed, 23 Sep 2009 13:13:06 +0000 http://www.blogstorm.co.uk/?p=2906#comment-179744 ITs Google man, it can win any battle and any case in any country, the giant search engine. ITs Google man, it can win any battle and any case in any country, the giant search engine.

]]> http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/#comment-179664 Nicola Wed, 23 Sep 2009 08:37:31 +0000 http://www.blogstorm.co.uk/?p=2906#comment-179664 This issue is definitely one which is going to continue to be debated hotly over the next few years. Interestingly here, the bold statement by Maduro that “Internet users are aware that not only the site of the trademark owner will appear as a result of a search in Google’s search engine” I think probably overlooks a large proportion of “Internet users” who are less familiar with the way Google’s sponsored links function. I imagine that, the “risk of confusion on the part of consumers as to the origin of goods or services” varies considerably among different groups of users. I do wonder how long it will be before Google are sued by a consumer who has mistakenly bought something of high value from a sponsored link which turns out to be a fake “keyword trademarked” site. Will there be better ways in the future to ensure a user can completely trust the authenticity of “keyword trademarked” websites in Google’s sponsored links? Perhaps the simple thing here would be for Google to employ a symbol which appears next to the authentic “Interflora” or “Louis Vuitton” result, making it clear which is the real thing? This issue is definitely one which is going to continue to be debated hotly over the next few years. Interestingly here, the bold statement by Maduro that “Internet users are aware that not only the site of the trademark owner will appear as a result of a search in Google’s search engine” I think probably overlooks a large proportion of “Internet users” who are less familiar with the way Google’s sponsored links function. I imagine that, the “risk of confusion on the part of consumers as to the origin of goods or services” varies considerably among different groups of users. I do wonder how long it will be before Google are sued by a consumer who has mistakenly bought something of high value from a sponsored link which turns out to be a fake “keyword trademarked” site.
Will there be better ways in the future to ensure a user can completely trust the authenticity of “keyword trademarked” websites in Google’s sponsored links? Perhaps the simple thing here would be for Google to employ a symbol which appears next to the authentic “Interflora” or “Louis Vuitton” result, making it clear which is the real thing?

]]> http://www.blogstorm.co.uk/google-wins-trademark-battle-with-louis-vuitton/#comment-179500 website design Tue, 22 Sep 2009 21:28:41 +0000 http://www.blogstorm.co.uk/?p=2906#comment-179500 Google has really been getting there point across lately i guess there influence in the world is showing now. Google has really been getting there point across lately i guess there influence in the world is showing now.

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