According to the Hitwise figures for December 2007 google.co.uk had a market share of 75% while google.com had a market share of 15% making the total Google market share a staggering 90% here in the UK.
Yahoo isn’t even in the top 4.
It seems people are till using MSN/Live thanks to IE7 and Vista and people are responding to the Ask marketing drive but how can Yahoo be so low? Nobody I know uses anything other than Google.
The reason behind this has a lot to do with the fact that only Google has really figured out how to offer UK focused results with a mix of international results when they are needed.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.You can get our blog posts delivered for free by email every day - simply add your email address to the box below or alternatively grab the RSS feed.
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Patrick,
Very shocking stats. It would be interesting to compare Hitwise stats with other sources as I can’t believe Yahoo didn’t make it to the Top 4 and also can’t believe that Ask has more searches than Microsoft. How is MSN/Live split there, do we assume that msn.co.uk has no search traffic ?
Janusz
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They aren’t shocking to me at all. Nobody uses anything other than Google in the UK. Hitwise is the most accurate stats you will get on this I think.
More comments from Patrick AltoftGoogle is the best right now….there is no magic trick..they do the job well, Google..evolved itself…no body conspired to make it no. 1.
How can you say that everyone you know uses Google?? People might perceive that they are using Google, but could be using any random tool bar that someone has downloaded. Watch how some of your friends use different search tools, its amazing what some people do.
After reading an article about usability and how people think they use search, I have been watch and asking friend to show me how they do searches and the results were shocking to be honest. Some people would actually type “Google” into the Google tool bar and some of these people actually work in IT, othere would actually type domain names into Google of well known site, not part URLs, but full URLS – http://www.bbc.co.uk for example.
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