Comments on: Google Struggling With IP Delivery

By: Hyperlocal Information | StayGoLinks

Hyperlocal Information | StayGoLinks — Mon, 13 Apr 2009 19:04:35 +0000

[...] Google Struggling With IP Delivery (blogstorm.co.uk) [...]

By: spenser

spenser — Tue, 31 Mar 2009 09:22:02 +0000

Well first, nice to see that blogstorm is active again

Geo-ip dns is what I do so I can confirm the shortcomings at the micro-level.

However, it is generally quite effective when deployed by multi-nationals to serve market specific content. (Think regional pricing in particular).

By: Burgo

Burgo — Mon, 30 Mar 2009 22:00:51 +0000

Noticed the same thing over here in Australia yesterday… even though I’m based in Brisbane, I was being served Sydney local search results. Still happening today too.

By: Shane

Shane — Mon, 30 Mar 2009 14:41:07 +0000

I’ve never had a great experience with geotargeting in the U.S. either. Like you, I’ve just seen too many times people’s locations misidentified. I only run geotargeted campaigns when absolutely necessary now.

By: andymurd

andymurd — Mon, 30 Mar 2009 10:27:24 +0000

Google’s geo targetting is very poor. If you access the homepage from a National Express train (free wifi) it thinks that you are in Sweden because the satellite wifi is provided by a Swedish company.

That’s an understandable effect of database innaccuracies, but redirecting to google.se is not – especially when I’m logged in to my Google account which knows my location and language preferences.

By: John Cronin

John Cronin — Mon, 30 Mar 2009 10:06:55 +0000

ah okay, thanks Patrick. That appears to be something that Pipex don’t do particularly well then.

By: Patrick Altoft

Patrick Altoft — Mon, 30 Mar 2009 09:28:41 +0000

IP addresses need to be assigned to locations and Google can then access the information from IP registers (as far as I understand).

By: John Cronin

John Cronin — Mon, 30 Mar 2009 09:27:04 +0000

Patrick,

Local targetting never seems to work for me (I’m on the Wirral). In your experience, whose IP address is used …the ISPs (which could be many miles away) or my own and what ties an IP address to a geo location??

By: therealburgo (therealburgo)

therealburgo (therealburgo) — Wed, 31 Dec 1969 22:59:59 +0000

@ireckon signed out, and using “unpersonalised search” plugin. i’m not the only one either, see @patrickaltoft’s http://is.gd/pYlC

By: GavinTurley_PPC (AdWords Expert)

GavinTurley_PPC (AdWords Expert) — Wed, 31 Dec 1969 22:59:59 +0000

Are Google Struggling With IP Delivery? Last report I heard stated they were 80-90% accurate, however… http://tinyurl.com/dxa7u2